Patron: Revolutionizing marketing and advertising

in #blockchain5 years ago (edited)


   For some years a new figure has appeared on social networks, which were baptized as "influencers" who are people dedicated to the use of social networks with hundreds of followers, these influencers most of the time work with different brands and companies to perform advertising, PATRON will be dedicated to facilitate this marketing process of the influencers.


Marketing and advertising are sciences that require a lot of analysis and sometimes are very unspecific and difficult to predict the results, PATRON seeks in a certain way to solve these problems by facilitating the work of both the influencer and the companies that want to advertise with them.

The most important thing that Patron offers us is that it allows visualizing the influencers registered in different categories according to their followers, a very important function so that companies can make a decision regarding the audience they require.


Source

Why would companies use Patron to hire influencers?

You can Patron allows companies to visualize certain important data about influencers; How would the number of actual followers of the influencer be, their level of commitment and if the followers really support and follow the word of the influencer and thus be able to make a decision.

Besides that Patron through the chain block technology allows to make payments in tokens quickly and safely.

What are the benefits of using Patron?

In this ecosystem provided by Patron's technology, users are classified according to their role: influencers, companies and the user (consumer).

Companies can determine different types of contracts with each infuer that they contract, whether they direct their product to a specific public, that they can only work with them during the duration of the contract, etc. And best of all, all transactions would be paid in the Patron Token.

USE CASE

Christian is an influential instagram dedicated to making short videos singing and giving singing advice, has 100kk of followers and his videos get 70-80kk of visits each.

MicTec C.A is a company dedicated to the manufacture of professional microphones, they have tried advertising in other places where it has been more expensive and is not effective since the microphones they manufacture are professional for singers.

MicTec C.A in its search for advertising comes across Patron where they contact Christian who with relatively few followers are mostly singing enthusiasts who would benefit from the use of professional microphones, and this is how effective and direct advertising is carried out.

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More Information & Resources:

Patron Website
Patron WhitePaper
Patron Telegram
Patron Facebook
Patron LinkedIn
Patron Bitcointalk
Patron DEMO

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patrontwitter https://twitter.com/JoseAngelVS/status/1071546340973395968

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