Attrace: Decentralised Affiliate Marketing Platform

in #blockchain6 years ago (edited)

Introduction

Hi all, as we have been saying, blockchain technology has gained popularity due to the hype about cryptocurrencies which has shaken many startups to launch their own cryptocurrencies even without convincing fundamentals. This trend has emerged because new entrants have been agiler in adopting emerging technologies compared to incumbents who are hampered by legacy systems.

Today, I'm going to talk to you about Affiliate Marketing, the only true pay-for-performance model of Online Marketing. For now, with a market share of around 5%, Affiliate Marketing continues to be a small part of the total market of online advertising due to technical problems and trust between the different parties involved, which causes problems around Affiliate Marketing.

Therefore, this industry needs a system that tracks and attributes each clich/reference of a prospect, and the only way to track each click/reference is to build a completely dedicated blockchain from scratch. Using the key features of blockchain technology, decentralized smart contracts and an independent validation platform could be created.

For this reason, I want to introduce Attrace, a fully customized blocking chain to attribute and track each individual click on affiliate marketing.

Video Presentation

Definition

As I said before, Attrace (ATTR) (https://attrace.com/) is a platform based on a chain of blocks that establishes a direct connection between Merchants and Publishers in order to solve the problems explained above.
Although the Attrace blockchain solution can be applied to several cases of users and markets, the focus will be on only one thing and only one thing: Making the network Affiliate totally obsolete in Affiliate Marketing.


Goal
The main goals of Attrace are to reduce the high af fi liate network fees paid by merchants and publishers by up to 95%, eliminate all problems of attribution and monitoring of analyzes related to revenues obtained, eliminate restrictions for smaller merchants and emerging markets and all fraud detection problems with full attribution of any click as well, to guarantee the instant payment of the earned rates instead of the waiting months, allow real value payments based on the actual value of the individual sales generated, provide direct communication between merchants and publishers; and, finally, to restrict editors from participating in spamming activities.


How it works?
The best way to see how this platform works is by comparing its ecosystem with the current one. All information about it is explained in the following table.

SystemThe current online system Affiliate Advertising marketAttrace Affiliate Marketing System
DescriptionAffiliate Marketing is basically a performance-based model in which third parties drive sales for the brand/retailersUsing blockchain technology for Affiliate Marketing, the goal is to make the Affiliate network obsolete by connecting publishers and merchants directly.
How it worksantes.pngdespues.png
Problems / Solutions- Affiliate Network Fees Currently
- Tracking and Attribution Problems
- Fraud Problems
- Slow and Complicated Payments
- No Real Value Payments
- No direct communication between Publisher and Traders
- Restrictions to become a Merchant Due to economies of scale, Affiliate Networks focus on products or services that can deliver large commission payments
+ No more problems tracking and attribution
+No more fraud problems
+ No more delayed and complicated payments
Allowing real value payments
+ Allowing direct communication between the publisher and the merchants Communication between the Editors and Merchants
+ No more restrictions to become a Merchant
No more cookies spamming by the Editor.



Benefits
Attrace will have a large number of advantages. Below is a long list of most of them:

  • While there are a number of other projects that aim to revolutionize part of Affiliate Marketing
  • Attrace is the only system that tracks and attributes every click, clue or reference of a prospect, including those that in the end will not turn into a sale.
  • Optimized in all layers for the case of business marketing user Affiliate
  • The Attrace blockchain is also Affiliate's only marketing project with a chain of blocks totally built from scratch, it is not a fork in anything. Extensive research has led to the conclusion that none of the existing blockchain networks would be adequate to excel in the specific demands of a marketing platform.
  • Implementation of the proof of delegated participation in modified
  • Currency destruction mechanism related to the use of the platform.
  • ATTR coins can generate a reward that helps protect the quality of the network by assigning votes to a chosen Witness who falsifies blocks.
  • The ATTR coins have a vote on the parameters of the network.
  • Attrace is based in the Netherlands and is subject to strict EU privacy and data protection laws.
  • Attrace has a Beta version ready to go into operation that will address all Affiliation marketing problems and immediately generate revenue in one of the most developed online marketing economies in the world.
  • The commissions between the Merchant and the Publishers will be paid initially in the currency of fiat.


    Difference from competence
    Unlike other online marketing solutions that use the chain of blocks, Attrace is not a solution focused solely on tracking actual sales achieved, or payments between merchants and publishers. The Attrace solution is unique in that it tracks each individual click/reference/clue generated by a prospect by clicking on an ad of an Affiliate marketing ad, and allocates it through a Smart contract for the right publisher


    Airdrop and Bounty program
    The Team has decided launching an Airdrop is not appropriate for this ICO Project.
    However, the project gives the opportunity to earn Attrace (ATTR) tokens performing some social media tasks and doing simple steps from the bounty program explained in the Bounty0x Platform. Here (https://beta.bounty0x.io/hosts/attrace) you can access the link in order to see what are the conditions to become an early ATTR contributor and start acquiring tokens.

Roadmap

DateEvents
May 2018Publisher UI demo.
Merchant UI demo.
Ingest real clicks and expose statistics through Publisher network.
Network explorer UI demo.
Protocol validation with selected Publishers and Merchants.
June 2018Pre-ICO (ending 2 weeks later).
July 2018ICO (ending 8 weeks later).
Network foundation V1.
October 2018Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
First release Merchant and Publisher Dashboard (SSP/DSP).
November 2018Basic developer documentation client API's and command line tools.
ATTR tokens import testing + webpages.
December 2018Main net online (operational Attrace network).
Set up-sales and account management team in NL to accelerate growth.
January 2019Start influencer marketing.
February 2019Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
March 2019Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
June 2019Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
September 2019Reach critical traffic volume to apply the first machine learning for profiling.
October 2019Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
October 2020Push towards commission payments in ATTR only and start the process of removing fiat currencies payments country by country.
January 2021Growing ecosystem by focusing on Long Tail.
February 2021Further geographical expansion to Emerging Markets.
February 2022Implementation Machine learning/AI to further counter click fraud.



Token details
Token: ATTR
Platform: Ethereum
Type: ERC-20
PreICO price: 1 ATTR = 0.025 USD
Price in ICO: 1 ATTR = 0.035 USD
Tokens for sale: 500,000,000

Token Distribution
token.png




Doesn't that sound interesting? If you are interested in this airdrop or basically in the ICO, you can read their Whitepaper here (https://attrace.com/whitepaper). You can also stay tuned in their official Telegram group (https://t.me/attrace). I hope you liked the post and soon I'll send you new ones.


Author Details

Email: [email protected]

Bounty0x username: adriaparcerisas

Telegram username: @clauming

Bitcointalk username: adriaparcerisas

Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1870482

Ethereum address: 0xC6AB45541006D53D31E25b41c7d245c5Ad99BF71

#TrevonJB #CraigRant #UpvoteForUpvote #blockchain #crypto #airdrop #bounty

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