Stop confusing our customers! Re-brand BitShares to "The DEX" (the name of our platform "The DEX" is different than the name of our collateral unit)("BitShares")
DASH
The DAO
The DEX
These names all tell you what the company does without explanation.
That is called "marketing"
BitShares admittedly sucks at marketing because we allow others to take our title as the world's first DAO (launched July 19, 2014)
The DAO, DASH, and Nubits are all claiming our title:
https://discuss.nubits.com/t/the-nubit-network-is-the-first-intentional-and-complete-dao/3996
So we squandered our first mover advantage in the DAO category. Now don't just sit there and let someone take our title as "The World's Best DEX" !!!
Lose your pride and drop the "BitShares" name before one of the 1000 other DEX capable bitcoin clones comes along and claims it out from under us!
Nobody cares that smartcoins like bitGOLD and bitUSD use BTS as collateral!
We don't even need to change the symbol for our base unit of collateral (BTS). That way we don't need to do any fancy coding. Just change the name of our title and the name on the website.
Now that most of the devs have left and ensured that BitShares will only be a DEX and not a Keyhotee or DNS or VOTE and all those other bells and whistles, we must act to name our company exactly what we would had we known that we would only ever be a DEX.
The DEX!
You know that it will make the crypto world take another look at us, and if they see what SVK has done with the DEX GUI, the world will be floored!
"The DAO" has mad hype currently.
Introducing:
The DEX
We all know that "DASH" sounds more like something that a bank on Wall St would use than "Darkcoin" or "BitShares" for that matter, which sounds like a bitcoin clone. Plus the funny capitalization scheme of the BitShares requires everyone to initially feel stupid because they spelled it wrong!
Why are we purposely making our audience feel stupid on their very first impression of "THE DEX!"
I mean bitshares, I mean BITshares, or is it bitSHARES. No "it's BitShares you idiot! ENGLISH ! DO YOU SPEAK IT!
I too felt like a moron when I first tried to spell BTSX. But I digress.
Are we too proud to admit that we were wrong ?
OK, don't say that we made a mistake, just admit that we could not foresee 2 years into the future of crypto when we were claiming our initial intellectual property. Who could have known that "BitShares" was not destined to monopolize identity, messaging, DNS, copyright, social media, email, distributed dating, etc? You can't be called stupid for not being able to see the future can you?
Who is with me ?
A show of hands for some support for creating an air of professionality around our fastest most scalable DEX ("THE" DEX) in the world.
I really like 'BitShares'.
I remember you when you own a BTS, you own a bit of a share, so it's still make sense.
a bit of a share of what? and if it's so cool to own, then I'll just buy it on Poloniex and sent it to my WAVES wallet. Everyone knows that they have the fastest, most scalable DEX on the planet, and that's all they specialize in with millions more to spend on marketing just their DEX. That's where I want to trade.
I don't just want to trade on any decentralized exchange, I want to trade on "THE" DEX.
A bit of a share of a DAC/DAO.
Anyway, I'm not saying this name is the best marketing name ever found, I'm just saying it makes sense.
OK, so you go to BitShares to "buy" your DAC, right?
OK, but then what?
You take it home to WAVES to "trade" it on "The most liquid DEX on the planet"
BitShares = a place to buy shares, but don't trade there. Take those shares to The DEX because that's where the liquidity is.
So to you, BitShares is a store, while WAVES gets to be "The DEX" where all the action in the world is
That's what you want BitShares to be?
A place where you "buy" but don't "trade" ? Why settle for that?
OBITS, BTSR, ICOO and so on.
Anyway:
http://www.maxkeiser.com/2016/06/digital-leadership-is-a-major-benefit-of-the-decentralised-conglomerate-over-the-dao/
So you "buy" your shares at BitShares. Great, but where do you "trade" them?
Another fan of marketing BitShares as a "store" instead of a "HIGHLY LIQUID TRADING PLATFORM"
Is that seriously going to be our pitch? Sorry, but retail is dead.
I will trade them at highly liquid trading platforms. Since everything at DEX is an asset, bitshares is the special one. Superfast, good for arbitraging beetwen others highly liquid trading platforms with their own special one coin.
Go to polo - for them is just another dead coin, rebranding doesn't change nothing. I'ts like hidding your past... with shame.
And you should be proud of it - i would.
So you want buy DEX at DEX and trade DEX at DEX?
I like to little BIT of every SHARES much more :)
Downvoted.
Rebranding is not necessary. What we need is for lazy ass wannabe get-rich-quick types to get off their mommas couch and THINK of a way to market one or more of our products. It's not that hard.
Yep, I agree. We really lack Marketing. Bitshares is far ahead but people don't recognize it. When "The DAO" came in from ethereum, people did'nt even notcie we had it before. Last week, during a DAO meetup here in Montreal, I had to explain the experienced we had with as the first DAC. People didn't even know Bitshares had the fastest block mining in the crypto space, nor the decentralize exchange. Yep Bitshares should own THE DEX.- with our impressive features. Many startup, NGO's and Co-op would be using Bitshares to experience BlockChain. Marketing is very important!
Not bad..
The Notorious Dex approves this message. ;)
The DEX ! ! ! !
I fully agree with you.
I'm not sure you are aware that recently there was a similar attempt at rebranding on the bitshares forum, which was received in a similar way as xeroc's attempts to reason with the DAO fans.