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Instagram's bio description is the first thing customers see when they visit your company's page, so make the most of it! This section of Instagram's profile is where users can introduce themselves to the world and explain their purpose. This section has a 150-character limit, so you'll need to think beyond the box.

Instagram bios are more than just a way to stuff 150 characters into a small space. You need it to be visually appealing and easy to read. Find out what a well-written Instagram bio can do for your company's Instagram profile in the following paragraphs. You can even use Instagram Bio Quotes that can help you getting attention of fans.

Choosing a Suitable Username and Profile Photo

When you interact with other users through comments, likes, or following, your profile image and username are the first things they see in their recent activity. As a result, taking the effort to come up with a catchy username is critical. The word "shoes" should be capitalised in your Instagram username, for example, unless your company is already well-known. Your target audience should be able to figure out what your page is all about by glancing at your username. If you don't already have any photographs, videos, or other media on your page, this is the first step in attracting visitors.

Gaining Traffic to your Website from Instagram

Instagram visitors are greeted by your bio as soon as they land on your page. Your website will be listed here. Instagram users may easily access your website to learn more about the items and services you have to offer.

Use URL shortening services like Google URL Shortner instead of including the full URL of your website. Keeping your bio to a few sentences makes it easier to read and more visually appealing. With Google URL Shorter you can track the number of clicks you receive for free. Shortner stores information about a user's location and the type of browser they are using when they click on a link. This provides you an idea of who your site's visitors are, and the information you gather from them can be put to good use in the future.

Emoji’s are the New Thing

Emojis can be used in your bio to make it more entertaining and relatable. Nowadays, if a company is perceived as excessively serious and uninteresting, it has a hard time attracting new customers. Emojis can be used to convey a feeling or to replace words on your page. Not only does this help your page stand out, but it also sets it apart from those of your competitors.

Always Include a Call to Action

After they've seen your Instagram page, what should they do? This is where the importance of Calls to Action cannot be overstated. A call to action (CTA) is simply a method of enticing someone to take a particular activity. It's easier for people to do something if you ask them to do it. Sign up, buy, or learn more are all examples of this type of call-to-action. When people visit your Instagram page, they will be sent to your website as a result of using this strategy.

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