I realize more and more, Some of the biggest mistakes I've made with self-employment could have been easily avoided. As a business owner, I want the best for my business. As a result, I have been spreading myself too thin. Hoping to put a couple "eggs" into every basket. Hoping to see results.

When I invest a ton of time into one thing for a while, And I fail to see huge results. I get bored, and I go on to the next big thing. I assume the whole system is broken. When I feel like I'm super close to getting the results that I want.
This is stupid of me.
While I have gotten a lot of great opportunities because of this mindset, I'm learning more and more everyday that I cannot pursue tons of different niches at once. If someone dedicates 100% effort into one thing, Then I'm trying to "pass them" with my 50% effort, Who will win? Not me, That's for damn sure.

Right now I'm in a pickle.

I'm building up my merch brand, Mugs, Shirts, etc. Using two different platforms that are syncing to other platforms. The whole thing is brilliant. But unfortunately, I'm not making any money yet... It's kind of like when you first start a business, it takes all your money, But you don't' get any money in return for a little while.
So to make ends meet I rely on my coloring book sales and my drop shipping store.

While the drop shipping store is making me a ton of money, There is a catch-22. They changed their payment system, so I'm not getting paid for an another month or 2. I've already waited over three months. So basically all of the merchandise that I'm buying for my customers is going straight to my credit card, Along with my newly found T-Shirt store expenses.

Now my coloring book sales... They have dropped horribly this month for some reason. I'm assuming it because I've been so busy my marketing efforts have been slowed. And One thing I cleaned from reading the book "Guerrilla Marketing" is if you aren't marketing, You have to start over because you have to be in a constant state of marketing.

So this is pretty crazy.
But I'm surviving, Barley. While I am still trying to "balance" everything. I've taken a small step back from my merch store, To now focus on coloring book sales again.

You can't do everything

Deep down I know, If I don't hire employees to manage one entire area of my business. I'm going to see it crash. I'm hoping I can get my coloring book sales and merch store up and running more efficiently. Then If I lose my drop shipping store, I won't care as much. Although in the back of my mind, I know that the bulk of my sales will come from Amazon traffic. So my dropshipping store is a nice way to "diversify." I think I'll just have to hire a damn good employee to run that part of my business. (My ex-boyfriend helped with a lot of that. But after being dumped, I lost that help.) So now I'm doing it all myself.

I just can't get over, How when you're a kid, One day lasts forever. But when your and adult It seems like 10 minutes goes by, And your day is over. In my next post I'll be talking about some new marketing tactics I hope to try, and what I learned through my research.

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