Earth Token- Where Blockchain meets Environmental Sustainability

Earth Token is the by product of the novel idea of creating a sustainable business model which also caters to the environment sustainability. Businesses are increasingly investigating ways to make their business models more sustainable. Society today is beginning to expect them to mitigate or reduce their negative environmental impacts, while continuing to contribute to the development of society .

The untapped and undervalued Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, while specific assets represented by institutions and individuals committed to some sort of divestment from fossil fuels is estimated to reach $5 trillion in 2017. While awareness and legislation regarding climate change and the critical importance of Natural grows, there is as yet no transparent mechanism to connect producers of these Natural Assets with the buyers and consumers of those assets.

Earth Toekn:
The Natural Asset Exchange blockchain platform and EARTH Token cryptocurrency provides a unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate. Stakeholders will also be able to package assets with value added services to create customized offerings catering to new market segments, expanding the overall market and creating additional wealth for all participants.

The Natural Asset Exchange blockchain platform will enable certified Natural Capital Asset project developers to list their products (e.g. carbon credits, REC's, metered output, etc.), on a unique Blockchain & Smart Contract platform, specifically designed for the Natural Asset trading market, at no cost. Since the Natural Assets will reside directly on a blockchain there will be no need for sellers to incur the costs related to 3rd party registries to record sales and retirement of assets.

The use of EARTH Tokens (EARTH) as the settlement currency reduces complexity related to fiat currency exchange rates, along with significantly reduced transaction fees. EARTH tokens will be based on Ethereum, a next generation blockchain protocol enabling advanced smart contracts. Ethereum is future-proof (e.g. IoT Smart Contracts), censorship resistant, globally available, and provides transparent guarantees about future operations of the platform. With Ethereum, we can eliminate middlemen and counterparty risk at the currency level.

The ability to mitigate environmental impact in complex, integrated manufacturing processes and supply-chains, on a pay-as-you-go, just-in-time fashion, becomes truly feasible, reducing corporate risk and exposure to hedged Natural Assets. Direct sales to business and consumers will be facilitated by using applications that are accessible by multiple device types and operating systems (e.g. desktop browser, Mobile iOS / Android, etc.), whilst specific Smart Contracts and API's will cater for IoT connected devices.
The development and the adoption of EARTH Token as the underpinning store of value and settlement mechanism of the Natural Asset Exchange can foster unprecedented accessibility and transparency in the trading of Natural Assets.

Thus Earth Token is a rare opportunity to create significant wealth by doing the right thing. One should be interested in this ICO not only because this is a economically viable project but rather because it is trying to solve the larger problem of climate change mitigation, where a combined concreted effort is needed.

For more details:
official website: https://earth-token.com/#home
Whitepaper: https://earth-token.com/pdf/impactChoice-Earth-Token-Whitepaper.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=2198758.0
Ethereum Address: 0x8027cb9fD18F935bB06cC98e0dfd48D074F87dc2
BTC: 19Apd2goafbofkndwkpmgxqMNpfsfJVaUX