Logitech Announces the Acquisition of ASTRO Gaming

Logitech has just announced that they have acquired ASTRO Gaming, which is a popular gaming headset brand. According to the press release, Logitech acquired ASTRO Gaming to expand in the console market. Historically, Logitech has catered to PC gamers with mice, keyboards, headsets, and other peripherals. With Astro, which caters to enthusiast and professional console gamers, Logitech will be able to cover more of the broader gaming accessory market.

Ujesh Desai, vice president and general manager of Logitech G, stated:

"ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes. It’s a perfect complement to Logitech G’s focus on PC gaming and we couldn’t be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere."

Jordan Reiss, co-founder and president of ASTRO, added:

"The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G’s unrivaled technology and global distribution network is going to bring our products to even more gamers around the world."

Logitech purchased ASTRO Gaming for $85 million and should be completed by early August. The company believes this move will accelerate the long-term growth of Logitech’s gaming business; they also provided an outlook on the expected impact on financial results for Fiscal Year 2018.

Sources:
http://wccftech.com/logitech-acquires-astro-gaming-console/
http://blog.astrogaming.com/2017/07/astro-gaming-x-logitech-g/
https://www.theverge.com/circuitbreaker/2017/7/11/15956730/logitech-g-astro-gaming-headset-acquisition