True Stories About The Most Famous Brands #part 31

in #puma-adidas • 7 years ago

Puma and Adidas exist because of a family feud

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In the 1920s, brothers Rudolf and Adolf "Adi" Dassler were running a successful shoe manufacturing company, Dassler Brothers Shoe Factory. However, during World War II a growing rift between the two widened due to a misunderstanding. Later, after the culmination of the war, Rudolf was picked up by American soldiers and accused of being a member of the Waffen SS (he wasn't). Rudolf was certain it was his own brother who turned him in. The two split, with Rudolf forming Ruda (later renamed to Puma), while Adi formed Adidas. The two never reconciled and are buried in the same cemetery, but as far away from each other as possible.

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#design #science #history #story
7 years ago in #puma-adidas by
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     7 years ago 

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