who is designer?

 

                                                                             designer

Definition of designer for English Language Learners

• : a person who plans how something new will look and be made : a person who creates and often produces a new product, style, etc.
                                                                     Definition of designer

1. 1:  of, relating to, or produced by a designer designer wallpaper wearing a designeroriginal; also :  displaying the name, signature, or logo of a designer or manufacturer designer jeans
2. 2:  intended to reflect the latest in sophisticated taste or fashion designer ice cream adesigner haircut
3. 3:  artificially synthesized or modified (as by genetic engineering) to meet a specific need or requirement or serve a particular function designer foods
   
                                                     A designer understands goals

Whether you are helping to launch a new business from scratch, or making incremental changes to an existing product, or something in between, any design task you undertake must serve a goal. It’s your job to find out what those goals are.That’s the first step to designing anything: ask “Why are we doing this?” If the answer isn’t clear, or isn’t clear to you, or just doesn’t exist, you can’t design anything. Stop working. Can you help set those goals? If so, do it. (Yes, it is part of your job. Anything that helps you do your job is part of your job.) How? Coming up.

                                                                                     A designer is a gatekeeper

At some point in the next few days you will finish this book and I want you to immediately pick up Victor Papanek’s Design for the Real World, which I will bluntly summarize like so: you are responsible for the work you put in the world.