Global Television Advertising Market Trends, Size, Share, Strategy, Growth Opportunity & Forecast to 2018-2023
Television represents one of the most popular modes of advertising. Some of the factors contributing to the growth of the global television advertising market are advancements in technology, strong emotional impact on the consumers, increasing penetration of television sets across emerging regions, etc.
IMARC Group’s report, “Global Television Advertising Market Report & Forecast 2018-2023”, finds that the global television advertising market reached a value of US$ 242 Billion in 2017, growing at a CAGR of 6.8% during 2010-2017. The primary factor which has led to this growth is the rising number of television sets, especially in the emerging markets. In recent times, the sales of television sets have increased immensely, as around 1.6 Billion households are estimated to own at least one television set. Consequently, the advertisers have gained an opportunity to capture the attention of a huge section of the audience on a single platform and endorse their products and services. Considering the growing popularity of television advertising in the emerging regions, the report further predicts its market to reach a value of US$ 353 Billion by 2023.
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Source: IMARC Group