How the Alt-Right can hack the Mainstream Media

GAI [The Government Accountability Institute] does this because [Steve] Bannon [Trump's former political strategist] decided it’s the secret to how conservatives can hack the mainstream media.

[Wynton] Hall (GAI's communication strategies) has distilled this, too, into a slogan: “Anchor left, pivot right.”

It means that “weaponizing” a story onto the front page of The New York Times (“the left”) is infinitely more valuable than publishing it on Breitbart (“the right”) because the Times reaches millions of readers inclined to vote Democratic.

This approach prompted a wholesale change in how Bannon and his confederates think about elite media.

“We don’t look at the mainstream media as enemies, because we don’t want our work to be trapped in the conservative ecosystem,” said Hall.

“We live and die by the media. Every time we’re launching a book, I’ll build a battle map that literally breaks down by category every headline we’re going to place, every op-ed Peter’s going to publish....Getting our message embedded in mainstream outlets is what gets us the biggest blast radius.”

from Joshua Green's 'Devil's Bargain: Steve Bannon, Donald Trump, and the Storming of the Presidency'
https://www.amazon.com/dp/B0728KHFD5