Lisk Relaunch
Since our founding in 2016, Max, Oliver, and the entire Lisk team have been dedicated to developing a leading blockchain application platform. Our relaunch marks a significant step in this evolution, and we are determined to deliver the best. As a company, we are striving to shape the future of blockchain applications and it is our priority to make sure that our brand reflects just that.
In early 2017, we recruited Berlin-based design agency Taikonauten and brand strategy agency Rlevance to aid us in the relaunching process. In order for Taikonauten and Rlevance to better understand what we do, we had to deeply familiarize them with blockchain technology and Lisk’s mission. It is our strong belief that in order to best share the benefits of blockchain technology with the mainstream, it requires collaboration with contractors outside of our industry. This has provided us with a clear vision of everything that is needed to connect with users of all backgrounds.
From working with Taikonauten and Rlevance, our rebrand evolved into what we officially announced on Wednesday as our upcoming relaunch.
Lisk Officially Reveals the Relaunch
At the Lisk Meetup in Berlin on Wednesday, November 22, co-founder and CEO Max Kordek announced that Lisk will officially relaunch on February 20, 2018. As promised, we will unveil an entirely updated and improved Lisk platform, our new brand identity and website.
Key points
- We are excited about the brand new and interactive Lisk Desktop / Web App, which includes the Lisk Wallet and features from Lisk Explorer.
- Therefore, as consistent with our mission to make blockchain more accessible and user-friendly, we are discontinuing Lisk Nano and Lisk Explorer.
Most importantly, the new Lisk Wallet, which will be included in the Lisk Desktop / Web App, is being completely built from scratch with a totally new user experience and user interface designs. This, in itself, is a product launch that is being integrated into the new website. It was not a small task. It has taken several months to build this product and we have been working on hundreds of page iterations for the wallet alone. Our hope is that the Lisk Wallet will set the standard for all future blockchain wallets. - We listened very closely to feedback from our key stakeholders by hosting organized focus groups. Through our qualitative research, we realized that our original design route for the website did not resonate with developers and app commissioners. It was then that we decided to change the creative direction; we couldn’t be happier with this shift.
- In addition to Taikonauten and Rlevance, we decided to collaborate with digital marketing agency Expand Online. Their expertise guided us to change elements such as the website’s technical architecture.
Looking ahead
We believe Lisk is pushing new boundaries in blockchain in the absence of benchmark comparisons. Pioneering is exhilarating and rewarding, but does come with its own set of ups and downs.
To commemorate the relaunch, Lisk will hold an official Relaunch Event in Berlin on the evening of February 20. With a livestream available on the day, our dedicated community will have the opportunity to hear from our partnering agencies and the core Lisk team, who will provide details of the relaunch process and showcase our improved platform, new brand identity and website.
In addition to Wednesday’s meetup, we want to take the time to thank our enthusiastic community for the continued support. We are very excited to share this milestone event with you in February.