Virtual and augmented reality technologies influence consumers’ eating experiences

By a News Reporter-Staff News Editor at Journal of Engineering -- Could health-promoting foods be made more appealing by using digital tools to enhance consumers’ eating experiences? VTT Technical Research Centre of Finland has used Virtual Reality (VR) to amplify such experiences. VR immersion had significant effects on brain signals and consumers’ evaluations of the pleasantness of their eating situation and emotional responses.

Healthy and nutritious foods are one of the key elements that support vitality and wellbeing. Health-promoting foods can be made more appealing by using digital tools to enhance food properties and the consumer experience. This is a novel approach that is raising interest in both the food and health industry. Many technical opportunities remain underused despite the fast development of digitalisation. VR and Augmented reality (AR) have huge potential to enhance and modify our perceptions …

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(2017-12-04), Virtual and augmented reality technologies influence consumers’ eating experiences, Journal of Engineering, 1552, ISSN: 1945-872X, BUTTER® ID: 014798742