Rolls-Royce launches Whispers, a private social network and shopping experience for owners - Roadshow
You're the proud owner of a brand-new Rolls-Royce. You had a wonderful time choosing all of the bespoke details on your car, but now that it's arrived, you sort of miss having the folks from Rolls cater to your every whim. Also, you don't have anyone else to talk to about these feelings, because your friends are all still trying to sell their apps. What can you do?
Well, thankfully, there's a solution. It's called Whispers, and it's a new service from Rolls-Royce that does several things. First it offers its members -- all Rolls owners, natch -- a highly curated feed of rare and expensive stuff to buy and do. It's an extension of the company's "Private Office" that maintains one-to-one relationships with select clients.
