The Value of Traveling-A Global Study

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Executive summary

The purpose of this study is to explore the correlation between travelling, trust and thus open-mindedness.

In this study 7,292 demographically representative people across 18 countries
participated including countries from North and South America, Europe, Afri￾ca, Asia and the Pacific.

Overall, the study shows a positive statistically significant correlation between travelling and trust in other people in general, trust in people from other na￾tionalities and trust in people from other religions, which indicates that travel￾ling increases openness towards other people. This correlation is strong, even after variables such as gender, income, age and education are controlled for.

The effects travelling has on trust are studied across a number of different measures of travelling and trust. All with the same conclusion: Travelling makes you more trusting of other people.

In addition, when respondents were asked directly about their experiences with
travelling, the results point to the same conclusion. The majority of people be￾lieve that travelling has given them a more positive view on people from the countries they have visited, other cultures in general and on differences and
diversity. The majority of respondents also believe there would be less preju￾dice in the world, less intolerance and more peace in the world if people trav￾elled more – all findings that support the main finding from a regression analy￾sis in this study: that travelling makes us more trusting of other people when
looking at three different measures of trust. Furthermore, people who have
visited 45-50 countries have 22 percentage points more trust in people they
meet for the first time than people who have visited a maximum of five coun￾tries.

Key findings from the study:
• The study concludes that travelling increases trust in others
• This correlation is strong, even after variables such as gender, income, age and education are controlled for
• 48 percent believe that people are less tolerant of other cultures today than five years ago
• 76 percent say that travelling has made them look more positively on differences and diversity
• 76 percent say that travelling has given them a more positive view on other cultures in general
• 75 percent say that travelling has given them a more positive view on people from the countries they have visited
• 65 percent believe that there would be less prejudice in the world if people travelled more
• 61 percent believe that there would be less intolerance in the world if people travelled more

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