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The ethical and social implications of data mining, algorithmic curation and automation in the context of social media
have been of heightened concern for a of researchers with interests in digital media in recent years, with particular
concerns about privacy arising in the context of mobile and locative media. Despite their wide adoption and economic
importance, mobile dating apps have received little scholarly attention from this perspective – but they are intense sites
of data generation, algorithmic processing, and cross-platform data-sharing; bound up with competing cultures of pro-
duction, exploitation and use. In this paper, we describe the ways various forms of data are incorporated into, and
emerge from, hook-up apps’ business logics, socio-technical arrangements, and cultures of use to produce multiple and
intersecting data cultures. We propose a multi-layered research agenda for critical and empirical inquiry into this field,
and suggest appropriate conceptual and methodological frameworks for exploring the social and political challenges of
data cultures.
Keywords
Online dating, apps, mobile media, geo-location, sexuality, data culture
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