DATUM THE DECENTRALIZED ECOSYSTEM TO STORE AND EXCHANGE STRUCTURED DATA
What is Datum?
Datum is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.
The Ecosystem
The Datum network relies on the DAT Token Smart Contract to provide secure trading of data while respecting the terms set out by data owners.
- Users submit data
by connecting different services to the platform, paying a small DAT token fee to store it in the network.
Data is encrypted under usage terms, anonymized and sent to the network. - Storage node miners
save and transmit the encrypted data, earning DAT tokens for it.
Smart contract initiates off-chain key exchange to release data under data owner's terms. - Buyers acquire data
in exchange for DAT tokens that are payed back to the data owners.
The Datum App
End users do not need to interact with complicated wallets, instead Datum provides a simple to use mobile app.
Secure
All data is encrypted in the app before its sent to the network
Private
Data is cleaned from personally identifying information and patterns
Distributed
Data is safely stored across multiple storage nodes running Datum's blockchain database
Simple
Simple interface abstracts Datum network complexity for every day users
Share
Ability to share data with non-profit entities such as researches. NGO's and others
Sell
Users can choose to selectively sell anonymized data to trusted entities in return for DAT tokens
Use cases
Health Data for Insurers & Research
The Datum App helps users extract and anonymize their health data. Insurers, pharmaceuticals, and academic researchers are frequent buyers of health data for research purposes.
Consumers Receipts for Financial Analysts and Hedge Funds
If the user opts-in, the Datum App can extract digital receipts from their email inbox. This data can be used by companies, financial analysts, hedge funds etc. to analyze and predict market behavior. For example, predict the true demand for the next iPhone by analyzing Apple Store pre-order confirmation emails, their frequency, and velocity.
B2B Data Marketplace
Datum is not just for users selling data to companies. It's for anyone with data to sell to buyers. For example, Company A collects data from satellites, normalizes it, and re-sells it to various buyers. Datum provides Company A a marketplace to find new customers as well as the technical infrastructure to charge and bill for their datasets. All built-in to the Datum blockchain database and ecosystem.
C2B2B: Enrich Bluetooth Beacon Data with Consumers' Data
Company B with Bluetooth beacons installed in retail stores creates billions of data points every day. They are interested in purchasing shoppers' location data from their phones to enrich their in-store data with behaviors before and after the visit. With the user's permission, the Datum App extracts users' location data, securely anonymizes it and makes it available through the Datum Marketplace. Company B can now enrich their existing data set with this new data and re-sell the new, more valuable data back onto the Datum Marketplace. Proceeds of the enriched data sale are shared back to the original consumer data owners as well as Company B who added value to the data.
Telecom Company Selling Smart Home Kits and Unsure How to Unlock Data Value
Large telecom Company T sold smart home kits to over 1M households in 2017, but smart home is not their core business. Now they have mountains of data from the smart home gateways of all the homes, but they do not know how to unlock the value that lies in this data. By uploading data sets to the Datum marketplace they can gauge interest in the data and find customers who are interested to buy this data.
Marketers Looking for People Interested in Electric Vehicles in London
With the users's permission, the Datum App collects social media likes and preferences and aggregates the information into lookalike audiences that marketers can buy.
Mobilizing Communities To Collect Data
The right mix of fertilizers specific to a region and crop can be the difference between feast or famine. Poor farmers in developing countries can not afford to pay for soil analysis on their own. Several NGOs already provide free fertilizer mix analysis but they need data. Using the Datum App, people are incentivized to enter soil sample measurements and make it available for NGOs to process. The resulting fertilizer mix ratios are shared back with the farmers who can use it to boost production.
Roadmap
At Datum we have one focus - Creating a viable data marketplace to start returning value to token holders in the shortest time possible.
September 2016
Concept Development
Founders start exploring large scale data storage for IOT devices in the medical and smart home sector and devise first prototypes of structuring unstructured data
June 2017
White Paper & Concept Validation
With the release of the white paper and the resulting community feedback we have fine tuned the concept and laid out the roadmap for the Datum Network
1th August 2017
Pre-Sale & Alpha Version
The Presale for the DAT Token starts, DAT allows users to participate in the new data economy. Datum will also release a demo of the Datum app before end of August
29th October 2017 to 29th November 2017
Datum Token Sale
The Datum Token Sale will run from 29th October till 29th November or until the hard cap is reached. Meanwhile development of the Datum test network continues
December 2017
Test Network Launch
The launch of the Datum test network marks the beta release and will allow basic functionalities to be explored by developers and the community
March 2018
Release Candidate
The feature complete release candidate will be deployed to the test network and undergo intensive testing and bug fixing over the next three months
June 2018
Datum Launch
The launch of the Datum Main Network marks the start of the new data economy. At this point the Datum Network will consist of the decentralized Storage Layer, the Datum App, Open API's to submit and consume data and a full fledged trading system
Token Sale Terms
Presale
11th August 2017 14:00 UTC through
11th September 2017 14:00 UTC
Token sale
29th October 2017 13:00 UTC through
29th November 2017 13:00 UTC
Use of proceeds
• 60% Development
• 15% Marketing
• 15% Operations
• 5% Legal
• 5% Security
Token distribution
• 51% Public contributors
• 29% Reserve fund
• 20% Team & Advisors
Role of Token
Enable trade of data between data owners and buyers
Symbol
DAT
Supply
3'000'000'000 DAT
For Sale
1'530'000'000 DAT
Emission Rate
No new tokens will be created
Price
25'000 DAT = 1 ETH
Accepted
Currencies
ETH
Sale Period
29/10/2017 13:00 UTC to 29/11/2017 13:00 UTC
Token distribution date
4th December to 11th December 2017
Minimum goal
5'000 ETH
Maximum goal
61'200 ETH (5000 ETH already raised in Presale)
For more Information
Website : https://datum.org/
White papper : https://datum.org/assets/Datum-WhitePaper.pdf
BItcoin talk ANN : https://bitcointalk.org/index.php?topic=2049312.0
Facebook : https://fb.me/datumnetwork
Twitter : https://twitter.com/datumnetwork
Telegram : https://t.me/datumnetwork