Good read for anyone interested in mobile marketing
5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt
With millennials checking their phones 150 times a day and the average person regardless of age spending five hours a day on his or her smartphone, mobile devices are firmly entrenched as today's leading media.By 2019, mobile advertising will represent 72 percent of all U.S. digital advertising.
This applies to all ecommerce sites; even product-review sites like Yelp or BestAdvisor are in this mix. The message is that if you're not being smart about reaching your customers via mobile, you're leaving a ton of money on the table. So, how can you be smart?
Here are five mobile marketing practices companies must adopt in the age of "the mobile moment."
- Location-based marketing
The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations where the brand's products or services would be useful.
In this context, Foursquare recently released Foursquare Analytics, which grants client businesses and marketers access to location intelligence and technology for more than 90 million geofenced locations around the world.
The company has also moved to integrate Uber into its system, enabling users both to discover places to go and also get there, using the same app. In fact, users can now order a ride from inside Foursquare without having to switch applications. No need to type in the address, look up directions or struggle through translations.
- In-app marketing
Google Play currently offers 2.8 million apps, while Apple has 2.2 million. With such intense competition, apps must offer the most personalized service possible, or risk being ditched. In-app marketing fuels relevance and engagement, which in turn drives retention, loyalty and lifetime value.
An example of this is the challenge faced by India's Federal Bank as a result of that country's 2016 "demonetization plan" (when it replaced its 500 and 1,000 rupee notes with 2000 notes). Within months of the plan's implementation, over 14 million Indians downloaded the bank's new apps, and digital-payment use surged up to 80-fold among India's 260 million smartphone owners.
To capitalize on this deluge of new app users, the bank turned to Insert, an in-app marketing platform that allows marketers to create and publish targeted campaigns quickly, independent of development resources.
It further deployed contextual campaigns around a national holiday, as well as other targeted promotions, directly in the app. This resulted in an immediate uptick in conversions and retention.
TO VIEW THE REST Of THE ARTICLE FOLLOW THE LINK. Source taken from entrepreneur.com ( this is not my own work)