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in #ubex • 6 years ago

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The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.

Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.

Advertisers can install and run a Ubex advertising campaign. The user will specify the cost of the ad, or percentage of the sale, as well as the deferred payment. Utilities can be personalized by the advertiser and can also be provided by the exchange.

Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

What is Ubex ?

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers. At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

After installing the add-on, advertisers will set guidelines for displaying ads to attract as many customers as possible. Along with that setting, the neural network will provide predictions about the effectiveness of custom ad campaigns. At the same time, advertisers can monitor real-time all major indicators generated by advertising campaigns.

Publishers link their ad position to the Ubex advertising platform and start making money as soon as the tracking gadget is fully filled with website traffic data for future analysis. made by the central network.

The Ubex platform will provide opportunities not only for advertisers and publishers, but also for companies that need to analyze the feedback of user data. The central core of the system will be responsible for making decisions regarding the stages of the promotional material lifecycle, where an API will be available to grant access to partner companies.

Highly rated on the ICO review pages

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Advantages of Ubex

  1. Neural networks maximize purchasing efficiency.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

2.Blockchain-based smart contracts minimize participants’ risks.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising.Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Our team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. We perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

Team

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Token Sale

Token Sale
ICO start date 21 May 2018
ICO end date 30 Sep 2018
ICO token supply 2,880,000,000
Soft cap 4,000 ETH
Raised 7,128,947 USD

Token details

Ticker UBEX
Type Utility-token
Additional Token Emission No
Accepted Currencies: ETH, BTC, LTC, NEO, BCH, DASH

Bonus Program
Week 1 - 20%
Week 2 - 18%
Week 3 - 16%
Week 4 - 14%
Week 5 - 12%
Week 6 - 10%
Week 7 - 8%
Week 8 - 6%
Week 9 - 4%
Week 10 - 2%

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Very interesting concept and big and experienced team.The team is great they did a Viral Marketing in this Dump market and did some great job hats off those marketing guys... experienced and may deliver better than other projects. I think that AI in advertising can be extremely helpful, although competition is quite big. On the other hand, I always thought competition is good and we can always have surprises in the digital environment. As I see, the team is experienced and, if motivated, can develop a very strong product after the ICO ends.

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6 years ago in #ubex by
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