How to Increase Web Traffic

As entrepreneurs we sometimes may not have the same budgets as our larger competitors. However, with clever SEO and social media marketing, we can beat overwhelming odds by generating a strong pipeline of traffic flow.
Here are some proven methods that we would recommend:

1. Facebook Re-marketing
   Facebook is a great promotional tool whether you’re in the B2B or B2C industry. However, it is not common knowledge that Facebook can be leveraged to set up re-marketing audiences.
   By installing a Facebook tracking pixel in your site, you can continue to advertise to customers who have visited your internet site. This is definitely an easy method that is very effective in generating 'return traffic' to your online business blog or internet site. And you could even begin re-marketing to audiences as small as 100 visitors.

2. Facebook Email Custom Audiences
   With Facebook, you can also give that email list of yours a second life. Instead of just using it to blast emails to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their email address attached to it. This is a HUGE benefit since it will allow you to market to those users on their mobile devices.

3. Twitter Re-marketing
   Twitter re-marketing works in almost the exact same way as Facebook remarketing. Simply install the pixel and you can now target your sites visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them, 500 people to be exact.

4. Twitter Custom Audiences
   Just like Facebook, you can target Twitter users on their mobile devices by uploading their emails into Twitter. However, if you cannot get at least 500 users into your custom audience through an email upload, then you won’t have the required minimum to advertise towards them.

5. Twitter Cards
   Twitter Cards is an awesome tool that is great for generating traffic to your internet website. They are larger tweets that incorporate pictures and invite you to have buttons built to the tweet. They enable you to have engaging calls to action, attractive images right in the stream, and you may even give them functionality that is special having downloads connected straight to the tweet. Tweets with images get 18 percent more clicks than its text counterparts

6. Email Marketing
   Emails can be very useful in driving traffic through a newsletter. When setting up the Email List, you need to make sure that you have a newsletter ‘opt-in’ on your website. A great tool to recommend is called ‘Drip’. It’s free and very easy to set up.
   In addition to Email Lists, automating your emails is a sure-fire method to engage your customers and create a brand following. There are couple of lower cost marketing automation platforms like ‘Autopilot’ and ‘Hatchbuck’ that are great for small businesses.

7. Site Optimization
   Trying to manipulate the search-engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the search engine robots that will be crawling your website. Software like SEMrush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO optimization is always time well spent.

8. Blog Syndication
   Syndicating your blog on other sites is a great way to drive new audiences to your site. A great way to do this is to search for blogs that are in a similar industry as you and that are in a similar situation in terms of size and audience. Then, you reach out to their editor or site administrator and ask if they’d like to swap blog articles and you each take turns featuring each other’s blogs and linking back to the site. Special measures should be taken to avoid duplicate content, but this is a great way to drive new customers to your site.

9. Article Contribution
   Contributing to other websites is a great way to drive traffic to your site. If you would write for about a dozen, or more, major media sites (while it may not result in immediate customers) the benefits are definitely tremendous over time.
   To become a contributor you need to start small and work your way up. Also, you need to hone your craft when it comes to writing. To do this you need to be writing regularly. The more you write, the better you’ll be come and the better your chances will be at becoming a contributor.

10. Quiz Creation
    Quizzes are fun pieces of content that work really well at driving engagement with your visitors. Plus, they’re a cinch to promote on social media using the techniques presented earlier in this article. Sites like ‘Quizzr’ allow you to create free quizzes to then post on your blog and drive traffic to your site.

11. Webinar/ Webcast Hosting
    Irrespective of your industry, we can guarantee there’s a subject you've got enough expertise on your customers would come to be controlled by you speak. The trick is to identify this topic and then to create a fun and engaging presentation.

12. Podcast
    If you’re worried you can’t present to a live audience or develop the right message, then instead consider a podcast. Podcasts are great ways of distributing your expertise and are an easy method that is surefire of traffic to your site -- you need to be consistent and promote it. One great trick to getting a boost in your podcast audience is to invite a guest that has a large social following and asking them to help you promote it. You’d be amazed who would say yes to joining your podcast, if you only ask them.