How to Make Big Money in Your Own Small Business (Book Review)

When I first started reading "How to Make Big Money in Your Own Small Business," I had a difficult time figuring out if this book was motivational or informative. After a few chapters, however, I decided it was both.

The book is geared toward small business owners or those entrepreneurs who want to start their own small businesses. For a successful and profit-producing business, in Chapter III, the author, Jeffrey J Fox, lists "a grab bag of idea starters" and directions, through which one can prospect a small business. In Chapter IV, Fox lists a very important blueprint for the small business owner to be successful.

A good advice is: "To make money, you must work extremely hard, on what comes easy to you." Rule number one that must never be "forgotten or violated" is "to have a customer." In addition, a small business owner has to set his priorities straight in the order of their importance. "Selling is job number one."

The book goes on showing several ways to make a small business work. With some of those methods, a reader may agree or disagree. In my opinion, not all that is suggested would fit every business owner.

In Chapter XLIII, the daily to-do list should be of help to any small business owner. Among the last chapters are "Calculate the Size of Your Market" and "Getting Start-up Money." I think these two chapters belong to the beginning of the book and the beginning of any entrepreneur's small business attempt.

The chapters are short and snappy, and the language and the ideas are down-to-earth though sophisticated. The ideas and the methods show common sense, and they might work most of the time.

"How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know" is a long title for a small book of 176 pages. The book is in hardcover with ISBN-10: 0786868252 and is also downloadable as an E-Book.

The author, Jeffrey Fox is the president and the founder of Fox & Company, Inc., a marketing consulting firm. Although he lives in New Hampshire, Fox has offices in Avon, Connecticut. Jeffrey Fox is a graduate of Trinity College, with an MBA from Harvard Business School. He is the winner of Sales & Marketing Management magazine's Outstanding Marketer Award, American Marketing Association's Outstanding Marketer in Connecticut, and the National Industrial Distributors award as the Nation's Best Industrial Marketer.

His books are:

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

How to Become a Great Boss - The Rules for Getting and Keeping the Best Employees

How to Become CEO

How to Make Big Money in Your Own Small Business : Unexpected Rules Every Small Business Owner Needs to Know

How to Become a Rainmaker: The People Who Get and Keep Customers

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

"How to Make Big Money in Your Own Small Business" instructs, inspires, and motivates the reader. If you want to have a general idea on how to run a small business or to start a business of your own, this book could lead you to practical and functional methods.