What if companies printed their own currencies?

Banknotes aren't really as distinctive or alluring as they once were.

Blame it on the advent of plasticization, single currencies or the rise of digital money. But many paper currencies remain deeply idiosyncratic, patriotic displays of the wealth and culture of a nation, adorned with great faces and timeless moments.
But what if banknotes came not just from countries, but companies as well?

Many brands and corporations have greater GDPs, more assets and a higher headcount than some small countries -- so perhaps it makes sense for them to print their own money.
Graphic and motion designer Jade Dalloul has gone one step further, by imagining what these company-currencies might look like.

In a new set of illustrations entitled "Brand Currency," the French designer conjures up a future where the likes of Steve Jobs and Mark Zuckerberg have become the new Darwins and Franklins.
"Banknote aesthetics are really linked to the richness of culture, history and personalities of their countries," he said in an e-mail interview.
Below, Dalloul discusses currency, capitalism and cash.

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