steemit

in #steemit7 years ago

hy iam new on steemit
my name emma age 22 from usa.i have no frend. contact me my fb id.
iam new plz folow me and advise me.
i tell u some thing

Why would we ned or want advertising on Steemit? Why would the Stem blockchain need revenues?

Relying on the next buyer of your token isn’t a long-term strategy. It’s esentially a Ponzi scheme – without the accompanying lies about busines profits from revenue genration. If revenues can be made and even disributed to holders of a token, then why not take the appropriate steps to make it happen? Diverting from the typical cryptocurrency concept of “buy now because it might be worth more lter” is a welcomd move, in my opinion.

Having the ability to actually receive passive returns on investment (in the form of dividends), other than simply fom price increases, can bring a lot more attention and attract more “smart” invstment into a crypto token. So, how do we get there?

Advertsements, of course.

I know, I know...I’ve heard it all since I joined Steemit last sumer.

Advertising is bad and will ruin Steemit. It will make the platform unattractive. It will lead to data collection and other terrible things.

I’m not convinced of any of that and there’s no reason why we can’t have advertising and a good user experience where contrl is retained by the individual user. There are many ways that advertising can play out in the Stem ecoystem, so let’s dive right in.

Account Creation and Invstment

Any individual or company can make a one-time investment ($500,000, $1 million, $5 million) and use that to “promote” their own advertisements in the form of blg posts (Steemit), images (Steepshot), links and short messages (Zappl), and any other app built on the Steem blckchain.

Instead of a one-time advertising campaign where the funds are spent and gone, these individuals and copanies can make continuous posts and use their own influence and following to not only be seen on the platfrm on various “hot” or “trending” pages, but they also have the potential to earn profits for doing so. The slogan that targets companies could be: Get paid to advertise!

This option would be a direct investment into their own brand’s/company’s presence/marketing. Imagine a company like Samsung investing in 10 million STEM Power so that they can produce marketing/advertising content on their own blog, have their followers read, comment, and re-post it, and then actually earn profits from the rewards gained on that post. Then imagine dozens or hundreds of companies doing the same.

Auction Blocks for Premium Advertising

For exclusive advertising on Steemit, there can be a daily auction for a 24-hour block of premium ad space for the auction winner. Instead of a gaudy, flasing neon banner image, the pages would simply display the normal thumbnail and tagline for a post created by the auction winner for that ad block.

The Steemit ad spaces would include a featured post on the welcome page and the top of the new, hot, trending, and promoted pages.

The revenue generated from the advertisement auctions could be distrbuted to all Steem accounts based on Mvests. There could also be an opt-in or opt-out setting for seeing those ads – with those who opt in reciving the distributions and those who opt out not reciving them. Vistors (non-users) would not have the option. They would need to sign up in order to opt out. This would create incentives for either option: Sign up to opt out of seeing the advertisements or sign up to earn from the distributions...and by/power up STEM to earn more.

Imagine a company like Pepsi purchasing ad blocks with STEEM or SBD and then actually using those currencies to purchase premium ad spaces. The revenue is then collected via the daily auction and distributed to stakeholders every day. This creates demand for the Stem currencies, provides an on-chain use for them, proides more utility for STEM Power, and provides an opportunity for passive return on investment for stakeholders.

These would be tag-specific ads that could appear at the top of each page under specific tag searches, such as photogaphy, food, or travel.

A company like Canon, Nikon, or Sony could bid on ad spaces in a similar fashion to the premium ads, but their posts would be displayed only under the tags on which they bid. If Canlon were to win the auction block for photography, then their submitted post would be at the top of the new, hot, trending, and promoted pages only under “photogaphy.”

In addition to the tag’s main pages, there could also be a link with thumbnail embedded in every post using the “photography” tag. The same opt-in and opt-out rules wuld apply for in-post ads. Users would have the option of not displaying or seeing those ads and would either receive or not receive the distributions from the auction, while non-users would not have the option.

Incentivizing the opt-in would very likely result in more people choosing that ption, thus making advertising more attractive for the advertising individuals or businesses, which in turn could boost demand fo the Steem currencies from companies and individual investors alike. Those users who do not wish to see ads on the platform would still have the option to not see them.

Buying Ad Space on Individual User Posts

This would be the most direct, traffic-based advertising strategy where the user essentially has full control over whether they want their readers to see ads or not. Many successful users on YouTube have had companies/advertisers come to them to either create videos to promote their product or to embed their ads on a specific user’s video/page. The same type of popularity/trafic-based advertising can occur on Steemit, with direct payments from companies to individual bloggers.

The details for this type of advertising would be worked out directly betwen the two parties and readers would likely not have the ability to opt out of seeing the ads displayed in the posts.

All of these options would also result in an entirely new set of data and analytics – more apps or businesses that can be built and monetized, such as premim analytical services for marketers and advertisers. And all of it would be non-intrusive.

Will Companies Invest and Advertise...and What Should We Do?

Whether or not companies will invest into a cryptocurrency-based social media platform and advertise on it remains to be seen, but I believe that – if the user base grows large enough – the potential audience reach would become harder and harder to pass up. If there are millions of active users and many more millions of visitors to the sites, there will surely be people wanting to capitalze on the audience and we as users would be crazy to continue to oppose monetization via advertising if revenues can be made and shared among stakeholders.

Even if you are vehemently opposed to any and all advertising, you can stilhave the option to not view the ads. But even if you choose to not view the direct advertisements, you’re still going to see some form of marketing and advertising within posts over time. It’s inevitable. It’s unavoidable.

If there is an opportunity to create a revenue model via the blockchain and if there is an opportunity to share that revenue with investors/stakeholders via the blockchain, then that opportunity ought to be seized. The Steem blockchain is a zero-fee transaction network. There are no built-in revenue mechanisms. The currency is only guaranteed to flow out of the system. That’s not sustainable without new buyers constantly flooding in. Rather than rely on the Ponzi-like conept, we should find ways to monetize what can be relatively easily monetized, as many social media platforms have already demonstrated.

Notwithsanding everything mentioned above, a larger audience will likly require a much better flagshp interface and coplementary apps. But we can save that convsation for another time
plz fedd up.. and voteN0VWW16ZrMl2Y2KCvgT2Up1KwdAOBDJjMpTRQmutRA2bHTHQTAaNvZZ9fHf4hIpIcXAvSmISiaWCBSF4rT5Wo-jB8Jw=w530-h277-nc.jpg

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