Japanese soccer star honder paid in crypto to promote exchange

   As cryptocurrencies remain continuously popular in Japan among the younger generation, companies believe they can improve their image by collaborating with strong and sustainable public characters to familiarize the image of cryptocurrency.

Earlier in August, it was the Japanese professional soccer player Shinji Kagawa, who made a deal with GMO Internet Group. Kagawa has signed a contract with GMO to support its corporate brand and products as the group decided to challenge business overseas. GMO is developing mainly internet infrastructures in South East Asia through the global brand Z.com by concluding individual sponsorship agreements with the most popular professional soccer players in each country. Kagawa has reportedly been active as a brand ambassador for Z.com since 2016.

The amount in cryptocurrency for which they contracted with the Japanese super star was not mentioned, however the press release confirms that the payment was made in cryptocurrency. “Regarding the theme of the promotional movie, I thought there was a part that matches my own personal goal in life, that is to aim every day at becoming the world’s best [player],” Honda said in a statement. “The Hollywood shooting crew was also very nice, I really enjoyed it.”