Merculet ICO

Summary

Project name: Merculet
Token symbol: MVP
Website: https://merculet.io
White paper: https://merculet.io/static/pdf/Merculet_Whitepaper_V0331a-EN.pdf
Hard cap: 37,000 ETH (21,000 ETH to be sold in presale, 16,000 ETH in public sale / ICO participants receive 30% of total tokens)
Conversion rate: 1 ETH = 70,000 MVP
Maximum market cap at ICO on a fully diluted basis: $64 million assuming current ETH price of $520
Bonus structure: 25% bonus for presale participants, with 5 month vesting period with 20% released every month
Presale or white list: Yes
ERC20 token: Yes
Countries excluded: China and USA
Timeline: Private sale ongoing (please refer to Merculet’s website for the most up-to-date information)
Token distribution date: 6 weeks following token sale completion

Project Overview

What does the company/project do?
Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network, and related supporting applications and components.

Attention Value Network: This is split into two main components; the User Attention Value (UAV) system and the Attention Incentive system. The UAV will serve as a tool to provide a reasonable valuation of a users’ attention relative to the business’ or entrepreneurs’ needs.

The Attention Incentive system will allow the business side to create UATs (User Attention Tokens) which will be awarded based on criteria met by the business.

Merculet Open Content Platform: This will serve as a hub for created content on the network, where various levels of contribution (ie translating) will be rewarded MVP. This encourages a robust community that actively engages on the platform.