Components Of A Business Case

The business case document as a message sender communicates your team's ideas and message to many different audiences.

he business case document is the primary output from the business case preparation and provides the project team with a roadmap to guide project execution through good and bad times.

The business case functions as a

MESSAGE SENDER

The business case document as a message sender communicates your team's ideas and message to many different audiences.

It enables everyone affected by the project (employees, directors, lenders, and potential investors) to be knowledgeable about the project.

MOTIVATIONAL TOOL

The business case document can work as a motivational tool by communicating the project team's vision of your project.

Without this, it would be impossible to motivate people when they do not know where they are going or what they are trying to achieve.

MANAGEMENT DEVELOPMENT TOOL

The business case document is a management development tool because it forces the team to think about problems, competitive conditions, and situations that are or may be beneficial or harmful to the project.

PERFORMANCE MEASUREMENT TOOL

The business case document acts as a performance tool because it states the goals and objectives for a project.

If approved, it will also provide a basis for evaluating the project performance in the future.

The quality of the business case document is crucial to win the attention of the decision makers.

The business case document must have the right content, be organized into logical and clearly defined sections, and be presented in a way that is informative and maintains the audience's interest.

Decision makers are more likely to view the business case document positively if it is easy to use and understand.

Also, the significance of each section will be clearer to the reader.

This lesson examines the contents of a business case document. After you have taken this lesson, you will be able to identify the elements in the main body of a formal proposal.

QUESTION

There are benefits to splitting a business case into sections. What are they?

1. Decision makers are more likely to view the business case document positively if it is easy to use and understand
2. The significance of each section will be clearer to the reader
3. Information presented in manageable chunks is more likely to maintain the audience's interest
4. It reduces the amount of information that the case must contain

Dividing the information into sections makes it easier to understand and increases the chances that people will read the document.

Organizing your information and placing it in sections will help the audience to understand the significance of a piece of information, and will allow them to place it in the context of the overall project.

When the information is presented in manageable pieces the reader is less likely to feel overwhelmed by the amount of material that they need to read.

Dividing a business case into sections does not reduce the amount of information that it should contain, however, it does make information easier to find.

I have been teaching and training agents, team leaders, supervisors, managers and admins of call centers and other businesses in BPO related fields. This series, comes as a result of that experience. I have more than 4,000 modules that I plan on sharing here. This is # 006-15

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