Cisco and Hyundai want to bring high-speed connectivity into the car via Ethernet - Automotive News #9
A year into their connected car partnership, Cisco and Hyundai are working towards developing a hardware platform for smart vehicle solutions, according to ZDNet.
They want to bring high-speed connectivity into the car via Ethernet, and implementing end-to-end security.
At Cisco Live Las Vegas, R&D director at Hyundai Motor Company Paul Choo said Hyundai wants to move from reactive response to customer demand to a proactive response to market.
“We’re seeing a higher demand for more sophisticated network architecture infrastructure in vehicles,” Choo said, adding that the Cisco partnership is unique in that the two companies are working “shoulder to shoulder” in bringing their respective sets of expertise to develop the platform and architecture for the connected vehicle.
“The partnership with Cisco will definitely help us accelerate the adoption of technology.”
“Whenever a new tech is validated, [our R&D strategy is to] immediately transition that into a production phase and get that out into the market,” he said.
One of the main projects Hyundai has worked on so far is improving and replacing the current Bluetooth smartphone-to-car connectivity that Choo described as being dangerously distracting for drivers.
Hyundai has thus partnered with Google and Apple to develop alternative smartphone integration technology where a phone screen is projected onto the car screen, with distractions isolated and only esse ntial features portrayed, which Choo said has received good feedback from customers.
And Hyundai announced at CES 2017 that its Blue Link-equipped vehicles will soon be compatible with Google Assistant.
The integration allows control of various functions of a Hyundai vehicle with simple voice commands.
In Hyundai’s partnership with Cisco, however, the companies are focusing firstly on opening up the car with higher-speed Ethernet connectivity rather than any specific connected car features, Cisco Connected Car VP James Peters told ZDNet.
“We’re working on probably more infrastructure things right now … trying to get that full connectivity so that we could start to move the traffic around more efficiently,” Peters told ZDNet.
“We’ll be able to get the telemetry data, lock that down with security, tie it end to end through the vehicle, really trying to open up the vehicle so we can start to take the share processing and create more central computing.”
Hyundai has said it expects fully autonomous cars to be on roads by 2030 and the automaker hopes viable partially-automated cars will be on the market by 2020.
They've been working together for over a year, and NOW they 'want' to bring something this simple to market? Sigh.
Thank you, I think among severial connectivity solutions under development, what will be the standard in the market would be the key.