INS CONNECTING GROCERY MANUFACTURES AND CONSUMERS
It had been observed that there is a tremendous growth in the grocery market, but despite that the grocery market still faces some challenges like abuse of grocery by middlemen and ineffective, high cost of trade promotions to encourage consumers. Manufacturers keep spending billions of dollars yearly on trade promotions but the promotions never get to the final consumers. As a result of these unhealthy business activities, a team of professionals decided to develop decentralized platform called “INS”, with the major objective of implementing a decentralized ecosystem enabling consumers to save up to 30% on everyday shopping by buying products directly from the grocery producers. Therefore, INS is a blockchain-based ecosystem that enables consumers to buy groceries products directly from manufacturers at lower prices, with convenience and without any stress. The INS platform will become the main worldwide decentralized basic need commercial center where buyers can purchase items directly from producers, enjoy low costs for a extensive variety of great items, and save money on promotions. Producers go after buyers and interact with them directly. INS will allow consumers make a request through the site or portable application. The request is handled automatically on the INS platform and the supply request are sent to producers. Producers convey the products to a smart fulfilment center nearest to the consumers conveyance address. Distribution center staff packs the request and passes it to a crowd sourced dispatch who conveys the request to a client's doorstep. In INS ecosystem four parties are involved and they are the platform, which is the decentralized market place that allows manufacturers to join, publish their products for sale, carry out promotions and loyalty campaigns, and get feedback from consumers. The second is the producers which are the companies or individuals in the business of fresh produce, groceries and consumable household items. They range from local farmers to large multinationals, such as Unilever, Coca-Cola, etc.
The third is the consumers which are the individuals or companies that want to buy online high-quality groceries at cheaper prices. The last is the fulfillment center operators which are the owners or lessees of existing warehousing facilities and/or delivery fleet. They provide the space where workers take products delivered by manufacturers and assemble orders. INS will enable producers of products to create bespoke marketing programs to reward their customers directly. These programs run on smart contracts and powered by the INS token as a medium of reward. INS tends to reduce food miles, by enabling consumers to have access to producers. INS will also help to reduce inventories and out-of-stocks that would decrease the food waste. INS is planning to replace trade promotions with a more personalized, direct and effective marketing, thus cutting down grocery prices and facilitates the direct interaction between manufacturers and consumers. Since the focus is on performance, INS platform tends to utilize the Smart contracts support, which is predictable, stable, and easy to use. INS will provide a number of smart contract templates that will be used to ease the sale processes. The peer-to-peer structure is the perfect fit for the decentralized nature of the INS ecosystem and has the benefit of handing over the power back to the people participating in the ecosystem. To be a part of this ecosystem, the user can create an account on the INS platform. During the process of registration, the system will create a user profile and a wallet. Each participant of the ecosystem will be provided with a wallet that preserves all their data in the decentralized database and interact with other parties, utilizing smart contracts. One uniqueness of this ecosystem is that consumers can choose products to buy, specify delivery details, and pay in fiat, Bitcoin, Ether, Litcoin or INS tokens. INS token is an Ethereum-based ERC-20 token. The INS token is planned to be the only medium of transactions for handling all types of rewards and payment within INS Ecosystem. With INS tokens consumers will be able to buy groceries with up to 30% discount to retail prices. INS tokens will be issued 7 days after the end of ICO.The INS token initial coin offering ( ICO) will start on the 4th of December , 2017 at 11:00 AM (GMT) and will end on the 25th of December, 2017 at 11:00 AM (GMT). The price for the INS token during the ICO period is set at 1 ETH = 300 INS. There are bonus packages for any registration during the ICO period. The earlier the registration, the higher the percentage of the bonus. You can also earn a bonus package by referring someone. When the person that you referred uses your referrer link to register, you get 5% of INS token, based on the number of tokens purchased using the referral link. Those who bought tokens using a reference link will also receive an extra 3% bonus. Some of the upcoming programs of this ecosystem are the development of all features for the INS platform and feature-rich apps and interfaces for all ecosystem participants as well as a strong sales and marketing support to accelerate the adoption by manufacturers and consumers in 2018.
https://ins.world/INS-ICO-Whitepaper.pdf
https://ins.world
https://t.me/ins_ecosystem
https://twitter.com/ins_ecosystem
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