Many claims that today’s perfume industry is served by a handful of R&D labs, where from designers choose and tune a fragrance of their liking, then brand and monetize it. Most of the perfume labs don’t have fragrances of their own. The software development world is somehow very similar. Software production does not happen in the blink of an eye and it’s often hard to find the right R&D lab to fit your taste. This article walks you through the pains and gains of choosing the best nearshore software R&D.
Just like the world’s best perfumes, depending on the research and development strategy used, software products could face many problems like:
- Missed Release Dates
- Improper Testing
- Lack of consideration for the User Experience
- Over Budget and Under-Developed
The product-less Software Product R&D company (hint: the hired guns). What makes a good software “fragrance”?
It would appear that thousands upon thousands of mobile apps or websites emerge overnight, aiming for exposure and consumer retention. The problem with software development is the amount of time that software product research and development takes. Like in the case of any other commodity, it is very expensive and time consuming to start the entire process from scratch.
The R&D effort behind the results, however, together with market readiness and sales effectiveness, is what makes or breaks software success. Regardless whether or not you are using nearshore software teams, onsite consultants, offshore providers or have an internal department dedicated to software product research and development, the process still takes time, money, and resources that not all businesses are equipped with or have suitable knowledge to effectively implement.
- Market context
- Two eyes on the present (run the business)
- Two eyes on the future (evolve the business)
- Making sure the product stays true to the company brand image, values and client expectations
Traditional methods of performing all of the research and then moving the product into the development stage are no longer effective. Businesses may miss trends, events, and important deadlines in the consumer market when using this approach.
This brings us to the Agile software development process. Agile is one of the most used software development approaches. The Agile methodologies used in today’s production include several frameworks, with the most popular being the Scrum process. Other popular frameworks are Crystal, Dynamic Systems Development Method and Feature-Driven Development. All Agile frameworks use an iterative approach, with continuous feedback loops when developing software.
How a Trusted Software R&D Company Does Their Job:
Fragrances are built with primary and secondary or supporting, scents to achieve the final fragrance intended by the perfumer. Every team and company uses a variety of tactics and approach to every job they do. Do they use what worked in the past? Do they figure out a new way to achieve results? In fragrance as in the software business, understanding how a research company handles their projects makes all the difference. The best approach for this process and the type of steps to keep an eye out on are:
- Understanding: The totality of understanding your business, consumers and expected outcomes.
- Innovation: In-tune with the market to develop new ideas, processes, and approaches using digital concepts and technologies that best benefit your product.
- Focus: Using time-tested processes and elastic resource allocation, the project scope will always be an area of attention.
- Processes: Reduced bug releases with Test-Driven Development (TDD) and Continuous Integration Deployment (Ci/CD) that produces stable product versions that have a competitive TCO for the long run.
- Support: By using Agile as well as KanBan processes to create a stable production environment that is sustainable enough to grow, not die. Effectively uses a stable team, collective code ownership and pre-determined SLAs to ensure product security.
Development teams and companies come in all shapes, sizes, and packaging. When using a research company, there are things to look out for. For instance, is the company concerned with discovering business goals, performing in-depth UI / UX research, applying TDD-based development, CI/CO deployment and lean maintenance to your project? Do they have the expertise to get your software ideas off the ground? Do they offer any guarantee for the end result?
An established research company can help keep your business brand alive and ahead of market developments.
From Perfumer to Consumer:
From the conception of an idea to the finished product, the development of a new fragrance has to perfume depends on figuring out what your consumers want and the best way to deliver it to them. It should go without saying, but how can you truly know your customers without performing a little consumer research and market analysis?
While it’s true that most R&D is carried out by large corporations, in order to stay ahead of the market curve and continue to deliver the goods your customers want, R&D is equally important for smaller companies. Most companies expect ready-to-use, out-of-the-box, white label products, but the real world doesn’t operate in that manner. Software production needs research and development in order to spark new innovations; it needs to get a good understanding of your business economy. What makes it tick? What attracts others to it and other questions need to be answered.
In order to keep up with the changes, your software product needs to have something that the competitors don’t. Drawing a blank on what it could be? That’s where the research part comes in. Innovation happens through research and constant testing to figure out what works best.
R&D is imperative especially when it employs a tested and proven framework to research the consumer market, dig into business directives as well as outcomes, applying time-tested Agile processes to software product development in order to lead to releasable versions and support the business with competitive Total Cost of Ownership.
Like the world’s best fragrances, software development can be true art, requiring experience, finesse and continued artistic innovation in the exploration and search for new fragrance compounds.
Interested to see how we transform software development in art?
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