The cool thing about the steem blockchain is that people can make different ways to view it. If someone wants to make another site that displays the same information for ads I won't immediately object. If I don't like it I'll simply not use it. Right now we have Steemit, Busy.org, eSteem, and of course the steemd.com back end type thing. I view them like different television manufacturers each with special features and we get to choose which one we want to us, or perhaps alternate between using different ones.

You are not forced to choose one way, and that is part of the beauty of it.