Facebook Will Soon Tell If You Are Rich or Poor
The social networking giant wants to build a system that collects personal data from users, such as education, home ownership and internet use, to predict their socioeconomic status. The patent was filed on July 27, 2016, but it was made public on Thursday.
The presentation suggests an algorithm that can help improve Facebook’s targeting capabilities so that it can show more relevant ads to users. A decision tree begins by asking what the user’s age is and, from there, asks a question that would be apparently relevant to that user’s age group.
“Online systems often do not have information about user income, for example, because users are generally not willing to share information about income, which can be confidential information, in online systems,” says the patent.
Therefore, instead, Facebook is asking questions on the margin of income and using other personal data to draw conclusions for itself. Not only uses the data provided by users on the platform but can also refer to “actions performed by the user on Facebook.”
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