[통계] 매체별 광고비 2
지난번에 살펴본 것을 2014년부터 살펴보면 훨씬 극적인 자료를 확인할 수 있습니다.
단위 : 백만원
이를 그래프로 살펴보면 아래와 같습니다.
단위 : 백만원
2014년까지만 해도 인터넷 비중이 가장 높았으며, 지상파TV와 케이블PP, 신문 순이었다. 그러나 그 후 모바일이 뚜렷하게 급증하며 압도적인 비중으로 차지하게 되었다. 케이블PP는 성장하고 지상파TV는 뚜렷하게 감소했으며, 그 외 매체는 큰 변동이 없다.
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좋은 자료 감사합니다 ~
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