How relevant is Social media marketing on Business growth?
Marketing is a process that involves identifying target customers, spreading awareness of the services and products provided by the business and increasing the sales of the business. There are various marketing strategies that can bring about business growth. For now I want to focus on the relevance of Social media marketing on the growth of businesses.
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Social media is a very fast, active and huge online networking world. Social media marketing strategy is one of the new advancements that have evolved in the business world in this present era. Many companies have a task of adopting this newly ongoing social media marketing revolution otherwise they stand a risk of losing out on their customers and also facing other limitations on their target sales volumes.
Almost every human being in this world owns a smart phone with a daily internet connection. Smart phones, internet and social media interactions have become a necessity of life. Personally, I am connected to over 10 social media sites where I am actively involved in chats and creating posts on a daily basis.
Through social media, companies can keep their customers updated on their new innovations and also any changes in their current models of operations and deliveries to their customers which is very key in building customer care and retention. For example Hive has to keep its users updated with new things such as new exchange listings and the new Dapps created to run in its ecosystem.
Follow up on the customers is enhanced through social media marketing. Companies can keep in touch with their customers that have expressed interest in their products and services. There are those that may be dissatisfied with the services of the business and these are followed up in order to see that their complaints are resolved so that they resume consumption or utilizing of its services and products.
Companies need feedback from their customers in regards to whether they enjoyed the service or not. This information is very key for the business as it seeks to increase on its customers and retaining the old ones. A satisfied client will spread the word to the rest of his friends about the company and a dissatisfied customer will do the opposite that is discouraging others from coming to consume the business products.
With this said Companies need to be well informed about the attitude of their customers. Social media provides a great convenient avenue of assessing the customers’ level of satisfaction with its service.
Times are always changing, so are marketing trends. Marketing trends always develop following technological developments. Especially for online business owners who are certainly almost all marketing activities occur in cyberspace. Marketing channels or marketing channels that can be used by online business owners are many and varied. One of the big opportunities is marketing through social media for online businesses.
I think this is very relevant.
That's the reason why businesses have to change their marketing strategies by adapting to the trending ones such as "online marketing" in order to realize growth in the long run.
Thanks so much @block.token for adding your positive thoughts to this question and blog post.
You're welcome. :)
very wise comment @block.token. times and strategies are indeed changing and evolving non stop.
Thank you for responding to my comment @crypto.piotr.
Words of mouth is a good way to bring customers to coming.
That's right @ben-edom. Once one client is satisfied he will go ahead and tell others.
Social media is one of the most effective ways to market your online business . Through social media, you can reach more people to find out the products that you offer that might not be reachable with other advertising media. Awareness of the importance of social media for the growth of your online business will increasingly open opportunities for growth and attract more consumers.
Very well said @aced.point. Social media is indeed a valuable avenue that every business should embrace by incorporating it in their day to day operations if they are to achieve their long term goal of growth.
@yohan2on marketing is the back born of every industry if we do proper marketing we will be successful in life.
That's very true @adityajainxds. Thanks so much for your positive feedback. Success surely comes to any business when some creative marketing efforts and measures are embarked on.
@tipu curate
Upvoted 👌 (Mana: 4/20 - need recharge?)
The impact of social media on business cannot be ignored, any business that must go wide must be displayed on social media, it is one of the best ways to make sales beyond a particular region.
Dear @yohan2on
One of those posts, which surely are worth checking out and reading through. Thanks for solid read.
That must be very difficult and time consuming ..
It's always great to have an opportunity to learn how other people see topic of social media and online marketing. What do they think about those issues and what is their experience. Thanks for sharing.
Upvoted already :)
Yours, Piotr