I have some website projects still using Amazon aStore and now it is going for retirement. Here's the news from Amazon affiliate website.
The Amazon Associates Program will be retiring the aStore product by October 27, 2017. After this date, you will no longer have the ability to earn fees from your aStore pages. Please find additional detail, as well as key dates and alternatives available to you.
The Amazon Associates Program cares about your success. We have offered a few alternative solutions to replace your aStore, which you can find below. Also, please refer to our help content in Associate Central for additional support.
aStore Feature Retirement Timeline:
Retirement Stage |
Which aStore Feature is Being Retired? |
When is it Happening? |
Create new aStores |
Creating new aStores
Duplicating new aStores from existing
| July 14, 2017 |
Edit existing aStores |
Editing existing aStores
aStore ‘Invalid Product Check’ feature
| August 11, 2017 |
Complete retirement of aStores |
Access to the aStore Product page from Associate Central
aStore report options from ‘Link-Type Reports’
All aStore pages redirect (or displays a link) to amazon.com
| October 27, 2017 |
aStore Retirement Questions and Answers:
Why is Amazon retiring aStore?
- aStore usage is very low among the associates community. Only 25% of active aStore pages actually lead to Amazon.com product sales.
- The aStore product is not being utilized by new and experienced associates alike. New aStore creation has been stagnant the last three years, and less than half of existing aStores have been updated since 2014. Associates realize putting up sites that do little more than reorganize items from Amazon.com, does not attract or retain visitors.
- It is proven that you earn the most with highly engaging and interactive content on your pages. aStore enables only a curated listing of Amazon products which typically means aStore sales have very little contribution to the overall sales generated by associate links.
- There is no meaningful way to weave content around the lists created using aStore.
- aStore has not shown monetization gain for associates. The initial click takes your visitors to a product page within the aStore and does not set the session cookie. This means your visitor could land on the aStore to visit and browse but not get attribution to generate fees.
- aStore pages are not search engine friendly. They are treated like ad widgets by search engines therefore do not help the site to gain rankings.
- aStore pages are not responsive and does not render well on various mobile devices.
What would the aStore retirement mean?
Once the aStore product is retired, the aStore pages will no longer be accessible and the links to these pages will redirect to amazon.com. If the aStore page was embedded in a page, the amazon.com link would be shown in place of the aStore.
Please continue reading at https://que.com/amazon-astore-retirement-fact-sheet/
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