WORK - FOR THOSE WHO LOVE TO WRITE ] part 1

FOR THOSE WHO LOVE TO WRITE

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2.1. Copywriting

Copywriting is a relatively new kind of earnings in the Internet. Under copywriting refers to the process of writing texts, in our case, we consider mainly writing content for websites.

Copywriting is closely connected with advertising, as a rule, the copywriter needs to perform creative tasks, develop ideas, texts which are of promotional nature. In addition, the work of a copywriter may not be associated with advertising. For example, someone creates a website which must be filled with information. Then he turns for help to the copywriter who, subdivis the right information on the subject, recycles it and creates its own original text.

It used to be that in order to write something that requires talent. Now the situation has changed. The main thing – to think in the right direction and understand what he wants from you the customer.

Here are a few tips that will help the novice copywriter.

1. The most important thing is how to start. Believe me, if you at first will be very long and meticulously to write even a simple and small article on a simple topic, it does not mean that you then do so slowly. On the contrary, if the first time you will work, as they say, to wear, then everything will go like clockwork. Acquired professionalism will work for you, bringing to automaticity many of your actions. In the first period (around six months) is your establishment, you receive your own style. This is to some extent a pattern, it is implicit, but it is. And, you see, the pattern to do something much easier.

2. The mistake many copywriters, which leads to a significant reduction in their performance – this obsession with one topic. Someone chooses a complex subject, for example, because it pays well. And then for a very long time on it, but the idea still is not. In this case nothing and wait for it. Believe me, if you will get distracted and will work, which will be more acceptable to you, then the next time you return to a difficult topic, it will go much better. You need to see the distinction between writers, poets and you, the copywriters. Yeah, let the painter have to go hungry, but you need to make money, so do not expect gracious Muse, and enjoy a better than he can at the moment, that will bring you profit.

3. In copywriting, as nowhere else, the question of the relationship between quality and quantity. More is it better? And here and there. Unfortunately, not everyone learned that lesson, and the ensuing consequences. First, in an effort to make a large, and accordingly, and pay more copywriter is often a very good idea doing something huge, but useless. Customers do not want to dig around in the hay looking for that needle in the sense that he wanted to find, so it is better to turn to another copywriter for whom "brevity – the sister of talent". Of course, I do not insist that all work should not exceed some specific size. You are creative people, and you decide how much to Express his thoughts. That's only if it turns out you have it the same size, and then you pour a lot of water to the size of your work has increased, then it is not very good, especially when it very clearly. Examples of such works on the Internet a lot, you will not be difficult to stumble on one of them.

4. In addition to the above example, there are other cons, which proves that very often less is better than more. The thing in the time you have spent. It turns out that writing, say, for eight thousand marks you will need much more time than for writing two articles at four thousand marks. It seems strange, since the total volume of data works the same. But actually it is, especially when it comes to work large volumes. All because when you write a great article, you need more concentration, more persistence, it is difficult to find the desired idea. Whereas thoughts on small articles is usually always missing, and you don't need to wait for them to come see you. This advice is especially suitable for the beginners, who are most useful at first to get the hand and then to take up solid and weighty.

5. If you decide to become a copywriter, then it is likely in order to earn money. In 2008, the Internet company web content.ru study was conducted, according to which the average salary of a copywriter for a single page of text, which on average consists of 1800 characters with spaces, is 564 rubles. And you would not refuse from such average earnings. But I want to convince you, because with high probability the first time you such earnings does not Shine, it is necessary to go. Even if you think you have great talent, and it seems not only you but all your friends and acquaintances, it does not mean that you immediately fall into the hands of high-priced orders. A copywriter needs to constantly improve, to develop their professionalism and to work in his name. Yes, that's the name, because very often it is the authors who are in the first places in the rankings, get a great job, and for those who this list closes (and in any case will be with you at the beginning of your journey) often don't even pay attention. Therefore, handle for different tasks, even for cheap, and as such has its own, although not financial, but a plus. Working on yourself, you will wait for the time when your thousand characters will already give and not 10 dollars, and 20 or more.

6. Perhaps one of the most important tips, the violation of which will lead you only to the black list, is literacy. Sometimes even beautifully written, interesting article pushes a potential buyer of his ignorance. Remember the famous "eats, pardon", when even a small comma was decided very much. Try to get in your case, dots, commas, dashes, etc. things depended little. Even if the school or University you have remained with the Russian language, then you have still have achievements that will help you out in a difficult moment. And one of the achievements is a simple Word that, although not always perfect, but it will help you avoid many mistakes. So do not be lazy once again, if you do not work in Word-e, drive to your text to check.

7. No plagiarism! This is perhaps one of the unwritten laws of any copywriter. Do not think that you will be able to deceive anyone, on the Internet there is already a large number of servers that are constantly updated and check any text for plagiarism. Be original, just change the words sometimes is not enough.

8. Return to past work. Here I urge you to rewrite them again. No, just read them after some time (week, month) with a fresh head. During this time, you obviously have changed, become more professional, so easy to detect some of his errors, errors that should be corrected. Now remember them in the future work to fix them. This improvement will help to develop your own style, will help you more accurately, correctly and skillfully to build the desired phrase. And if in the beginning you still just going with the thought, constantly doubting their accuracy when trying to write a sentence, then after a while, or rather, after a certain amount of work done, you will feel that you have increased skill and confidence in their abilities.

9. Cheer up and cheer up, whatever the situation may have developed. You think that the interest in your work is gone, you sit for a long time without work. This is really not an indicator. These are calm in even the most seasoned copywriters. Believe me, the demand for this kind of work every year more and more, so you will not be without work if you are a truly professional approach to their work. If there are no new orders, replenish portfolio with new works at this time, engaged in the improvement of his letter, not to lose time in vain, and it was held for the benefit of you.

So you've got a number of useful tips that will help you become a successful copywriter. And if you still doubt, can you to do copywriting, you can try your hand on smaller projects, gradually improving his technique.

One of the well-known services where you can try your hand a copywriter, is Advego.

Advego – this exchange of content. Moreover, the content not only for website but also for all sorts of blogs, forums, chat rooms. As a rule, the work here is very interesting, so go to the link www.advego.ru and recorded. On the main page you will see two sections "I need content!" and "you Want to make!". Just the link "you Want to make!" you need to go to register. After registration you will receive access to a huge number of orders. As a rule, orders are divided by its volume, which is measured in number of characters in the text, and also on the price per 1000 characters. Every day in Advego new orders. To choose the order, pass into the category of "Author". On top there is a line where you find links to various system functions. Select "job Search". Then you can scroll through all orders or pick up you need with the help of advanced search. To do this, enter a price for the work as a whole or per 1000 characters. Can choose the category in which you want to write. For example, "Auto-Moto", "Computer games", "Work", "Fun", "Entertainment" and others. First, it is recommended to try to do the job for $ 0.05 of the dollar. They usually have a size of about 50-300 characters, most often asked to talk on the forum.

So, you have chosen work. To read more, click on "Card order". A full job description. If you agree, then press "Take job" and start its implementation. Your work will have to check within three days. If your work was checked, and the employer was satisfied with everything, you will get the money. If an employer that didn't suit, he can either just refuse to pay it, or putting on your mistakes, give you the opportunity to correct them within 24 hours. It may be that the webmaster does not have time to check your assignment within three days, and then without checking to your account the money is coming from.

In Advego, there is a system black and white lists. If you fill up the web masters incorrectly performed work, then it can put you in the black list, and you will never be able to choose the services of the employer. Can be and on the contrary, when a webmaster like the way you work. Then he puts you in your white list. For white list has its own tasks. As a rule, they are more interesting.

More recently, in Advego a new store articles. If you have your own article, you can not wait, when on this subject will appear in the order in advance and offer it to web masters. For this and created a store. Go to the tab "Sell the article". In the section "Add an article", fill the required fields ("category", "type text", "language", etc.). Write the name in the "Header" section, and then in the "text of article" copy your work, fill in the remaining fields and add the article. About the status of your articles you can find in the section "My articles". Select the article and click "sell the article". If someone is interested in your article, you will get money for it.

2.2. Sell your idea, or How to make money on copywriting

You decided to become a copywriter, and work you want for your inspiration, and fulfilling orders. You created services that will help you with this. In the previous section, we described an example of such a shop project Advego. Below is the list of most popular of such resources.

1. TextSale – the supermarket of unique content. It is named so because in this system there are a huge number of copywriters, and lots of customers who want to obtain their work. Located at www.textsale.ru. To get started you need to register. Now you can put up for sale your article. To do this, go to "Post an article (sell)". After placing his article will set its price (for 1000 characters).

2. www.texttrader.ru another store that sells content for websites. In principle, everything here is the same as in the previous resource. But, despite the fact that the previous website is more popular, many copywriters choose this more youthful service. This is largely due to its simplicity and easy handling. First, you need to register, as elsewhere. To cooperate with this website and sell your work, you will have to download a special program TextTrader Loader. She weighs only 84 KB, but it makes participation in the system even more comfortable. You can download the program directly from this site. After you downloaded it, you will need to run it, entering your personal data and start working in it. It is very easy to handle. You fill out the required fields, enter the title of the article, indicate the category to which it can be attributed, provide a brief description, indicate the cost per 1000 characters, then copy the text of your work and send it to TextTrader. Returning to the site, by going to the "For sale", you can see which articles you have there. In column "Text" after the description of your article you will find a small monitor. Click on it and overlook your article again. By the way, the buyer will not be able to read all of your article entirely, it will show only part of it. You probably are curious to know what part is shown, is it possible to determine the point of the whole article. To find out what a portion is shown, go to "Last 30 articles", if you have recently made on the sale of your article, find it in your list, click on it. At this point, imagine that you are a website owner who wants to buy for a content. Click on "article text", you will see just a selected part of it. Try to approach it critically and see if this passage be of interest to a potential buyer. If so, it remains to be buyers, rather than just to wait, and to work at this time on a new article. If not, then it is best to remove from sale your work and spend a little more time, presenting it this time in a more favorable light;

3. Text Exchange system for the sale and purchase of articles. On the main page of the site (www.texchange.ru) is the category of "novice". Any copywriter will be able to advertise myself a bit by posting a free article. Submitting it thus to the public, you will assess it for everyone, including webmasters. And if they like your writing style, it will do the first orders.

In the section "Forum orders" lists all currently active orders, including their balance.

Text Exchange offers its members a number of programs designed for more convenient operation on the stock exchange:

– Express Delivery – client software exchange, thanks to which you will quickly learn about new orders, receive personal messages;

– brand notebook copywriter – contains various useful options for more convenient work when writing articles. Can calculate the value of the article at the price per 1000 characters.

4. www.seotxt.com is a service which accepts orders for writing articles. In addition, they offer a professional copywriter to work for them to do this, click on the link www.seotxt.com/autor/tax. In order to be accepted to the team, you need to fill out a preliminary application. In addition, if you do not want to work in a team, then you can simply offer them an article for sale. Go to "Sell an article," (www.seotxt.com/autor/sell_article). You can find requirements as well as different themes. If you agree, then you need to fill out an application and attach the file with your work. The value of the article is calculated based 3-9 dollars per page, all depends on its quality.

5. www.neotext.ru – another site for copywriters. Go to the "Copywriters" and recorded. After registration you are on your personal page. Under "job Search" you will find all proposed to execute the orders.

6. www.texst-za-cash.moy.su. This service is simple and convenience in the process of selling their articles. On the main page you will find a description of the program and a form to fill in. You send your article, and within days it passes the test. If the article is approached over 1000 characters will pay you 0,20 dollar. The maximum size of article is 5000 characters.

7. www.sloganbase.ru website for copywriters. In the section "Work" you will find all the offers for copywriters at the moment. In addition, on this website you can find some useful articles and books on copywriting, which will help you in your work.

8. "Textbroker" – exchange of copywriting. Here has its own system of career copywriters. Enter the address www.textbroker.ru and register. The cost of 1000 characters usually ranges from 2 to 10 dollars, in addition, the cost depends on your position in the ranking (level).

9. Copyranter – one exchange of copywriting. To register, you must complete at www.copylancer.ru/info/to_author. Here you will find the address to which you should send your CV and preferably a portfolio. If your resume is approved, you will see a wide list of possible work, especially on the subject "tourism". And field of activity is huge. You will not be herded into some kind of framework, and you will be able to immerse themselves in creativity.

10. www.tinex.ru service that sells the content and order of articles. The main theme of "My home". In addition, you can write on topics such as "Cars", "Business", "Sports", "Culture", "entertainment", etc. If you want to register as a copywriter, follow the link www.tinex.ru/register.php?register=copy. After registration read the rules of the system and move to the section "Orders".

Here is the entire list of proposed works from their description. Specified amount of work and cost for implementation.

11. www.textseller.ru club copywriters Runet. Register (www.textseller.ru/register.php) and pick up orders in the "open orders". The site appeared relatively recently, so customers are still not very much, as copywriters. Therefore, competitiveness is not big and you can take advantage of this opportunity.

12. www.etxt.ru – another system, similar to the previous one. To register go through the link www.etxt.ru/copyright, and then move on to the task.

2.3. E-books. What do you want to tell?

If you have passed the different levels of copywriting, from the works of 1,000 marks to complete large orders and sales articles you can to seem small, and you decide that it is time to go to work larger scale, namely, the writing of his books. Since the book is devoted to the earnings in the Internet, and books, about which we will say electronic.

So you've decided to write a book. What will it be? It is advisable that you still at least a little versed in her subject. For example, the book "How to create an ebook in five minutes", "How to create a website", etc. You can write about anything, about my favorite hobby, embroidery, fishing, cooking, the Internet, etc.

Decide the title of the book, or at least, for the first time, with her topic.

Decide the title of the book, or at least, for the first time, with her topic.

Then think of ideas which you could implement within this e-book. Try to find 10-15 ideas, write them down. It is sometimes very difficult – so just invent all the ideas. But if you leave it out at this stage, you will in the future will be much easier to work on the book, you will be able to predict its structure.

Draw yourself a little plan. Top – theme of the book, which are branching – "the main ideas of the book." Now under each main idea, make a brief description. Then analyze each section in order to understand what is for what should go in the book. So you will be ready head in order. After that you can start writing books on your plan. You will notice in the process how such planning facilitates your work.

Best of all, if you're working in Microsoft Word. So you can avoid spelling and punctuation errors, statistics of marks and spaces, and also to how many pages it turns out in your book. By the way, about statistics. Because this Chapter focuses on copywriting, and in this kind of work earnings are mainly estimated on the basis of the number of characters, then it's time to get acquainted with their counting. This will help you statistics Microsoft Word.

So, the book is ready. It is time to be engaged in its compilation and formatting. This will help you a number of programs for PC, which will be discussed at the end of this section.

So, the book is ready, it sits on your desktop. But she clearly you will not bring any income. It's time to put it on sale. Therefore, it is necessary to choose the appropriate method of sale.

The first of them is to sell the book independently, without intermediaries. It is more difficult. First, where it is possible to offer. To advertise in the newspaper? It is possible, though likely to no avail. It is better to explore the virtual space to provide their services.

Well, if you have promoted your resource, which you can give your ad about your book. Or do you have friends, the owners of the site who are happy to share with you the advertising platform (well, at least for a small percentage of sales). What if such a site you have at hand is still not found? Then you can try to use other people's. Can use all sorts of services for ads, social bookmarking. Finally, to deal with Spam. But it's still an extreme case. As a rule, all these mechanisms work very poorly, so it is better to use the second way of selling books through intermediaries. First, so you will be calmer, you will not have to think where to advertise, how to sell. Secondly, if the intermediary is well established in the market company that is engaged in the sale of electronic books, they have their moves, ways of advertising. Will be beneficial to them well-prophesied to lamiraute your book, as they will have a sale of its profit. Imagine the number of services that offer such services to authors of e-books.

1. Clickbank. Participation in this system involves one big "But". To begin to sell her own books, must be paid a disposable starting payment which is around $ 50. Not little, so before you make the money, think it is so good your book is, will she be able to at least cover this expense. If you are confident in your book, you can get to work. For each book sold Clickbank takes 7.5% and one dollar. The minimum amount you can withdraw is $ 5.

2. Ibill (Internet Billing Company). The entrance to this system is free, but take the sales they are not 7.5 %, and two times more – 15 %. But you have no risk if the book will have success. The minimum amount you can withdraw is $ 150.

3. Electrobus.Ru is an Internet publisher, which, in addition, is the online store. The main demand they have for the authors who write all kinds of books, manuals, tutorials, etc. literature, but is taken by other authors. The advantage of this system is that you don't need to deal with the formatting, compilation, and other types of training to your book after it is printed because it sells it self publishing. After the implementation of such training Electrobus.Ru starts to promote your book, which, according to them, use the "8 methods of promotion of goods."

To see a list of possible topics, go to www.electrobook.ru/tema.htm. You are probably wondering, at what price sold e-books, then go to the "Catalog of e-books." As you can see, the cost depends mainly on the weight of the book (in KB).

Earned money you can obtain with the help of WebMoney. Since Electrobus.Ru not only sells your books, but their formatting, respectively, and the percentage of sales they take are not small – 60 %. If you still doubt whether to participate in this program, I recommend go to the section questions and answers (www.electrobook.ru/otvet.htm#3), which helps you a lot to understand and solve.

So, we have learned how to create and sell an e-book. But there is another kind of earnings due to the sale of e-books. Suppose that you are the copyright holder for publication and received the consent of the author for publication in electronic form. You need to engage in the digitization of books.

The digitization process consists of three stages:

– obtaining a scanner image of the images;

– processing of the obtained images with a computer, which includes the adjusted image size, change its format, need rotate, brightness, contrast and other parameters;

– translation using optical character recognition processed images into editable text.

Consider each stage of the preparation of the e-book in more detail.

So, scan. It can be accomplished in three ways: flatbed scanners, planetary scanners, the scanner-based digital cameras.

Flatbed scanners are most often used for digitizing books, although this method has several disadvantages. First, since most often the scanning is performed with cross-linked publications, on the output image, which are blurring, darkening in the area of firmware, distortion, etc. of Course, in step with the image on the PC can be such a problem to fix, but again, the elapsed time. But if you only have a flatbed scanner, then nothing can be done, will have to spend additional time for adjustment, which is likely to have to perform manually. If the distortion turned out minor, you can use a special batch processing mode. You can then use software for OCR, just keep in mind that the recognition you got, it is necessary that the image resolution more than 300 dpi. To create a book in pdf format, you can use the professional version of Adobe Acrobat.

Another type of scan using a planetary scanner. His problem again is that a large amount of distortion. To combat this, you can press the book glass, but this too is not enough, so you again have to process the image on your PC.

If you scan using digital cameras, the problem you may face is the effect of the "Margin crawl", which consists in the fact that the image during the scan will move horizontally. To avoid such disadvantages, when post-processing is needed every 100-200 pages to change the settings for cropping.

There are a number of programs designed to create e-books:

Natata eBook Compiler Gold program to compile e-books, allows you to create executable exe file. Supported formats: HTML, CSS, WAV, TXT, GIF, JPG, MID, JavaScript, DHTML, Flash, PDF and others;

eBook edit Pro is software for creating ebook format exe. Using this program in your ebook, you can insert video and audio files, flash objects and others;

eCover Studio 3D – a program for creating 3D covers for your ebooks. Supported formats images: JPG and BMP;

Sbookbuilder is another program to compile files into exe format;

Activ E-Book – the same program;

Any2djvu is an online service, through which you will be able to convert image format to DjVu;

Chm book creator – a program designed to create books in CHM help format;

Adobe Acrobat is the most famous program to use different features of the PDF format;

Shasoft eBook – with this program you can create e-books for mobile phones that support the Java format;

mjBookMaker is another program with which you can create books in the form of Java programs for cell phones.