Fortnite now represents 1/4th of TOTAL Sports Videos Watched on Youtube !
Fortnite
Is Changing YouTube And Impacting Marketing (Forbes)
- Tubular labs, a video intelligence and measurement firm, has released a report on how Fortnite utilises influencer marketers on YouTube.
- Video content includes game tutorials, walk-throughs, gameplay and influencers talking about the game.
- Sports as a vertical category has received 197bn views, while Fortnite is the second highest with 50bn views on YouTube.
Analysis and Comments
- Given that consumers tend to look to peers and influencers for product recommendations as brands and traditional media/ advertising are often met with distrust, influencer marketing (IM) is becoming increasingly popular in a broad number of sectors.
- In gaming, influencers tend to focus on 1-2 games (usually within the same genre), instead of splitting their time between a large number of games.
- Monitoring their viewership levels (mainly on YouTube and Twitch) can therefore give an indication of the trajectory of a game’s active player base. The same goes for monitoring the number of influencers currently streaming a game and creating content around it.
- A recent example of how powerful influencers can be is EA’s recent launch of Apex Legends – the game’s surprise launch in combination with EA paying prominent influencers to stream the game, led to it reaching 25m signed-up players and 2m concurrent players within its first week.
Tencent owns more than 40% of Epic Games (Fortnite Creator)
Published by Mr. Crypto Lemon
on
Posted from my blog with SteemPress : https://mentormarket.io/stocks/mr-crypto-lemon/fortnite-now-represents-1-4th-of-total-sports-videos-watched-on-youtube/
An incredible market sector which I hope crypto captures!
Indeed !
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You can see that in EA stock price as well. I actually bought some ATVI today. Chart looked good to me haha
I prefer EA for now or Ubisoft.
I also like Keywords Studios but it is a smaller one.
This sector is not well covered by Sell Side Banks.
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Sad, but true, i do like more ALPEX!
Ahah ! I might have killed you then ! 😂
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