Fortnite Bundle Features Nike Air Jordans in First Real-Life Brand Partnership
Fortnite Bundle Features Nike Air
Jordans in First Real-Life Brand Partnership (The Esports Observer)
- Epic Games has partnered with Nike to introduce a new bundle of items in its popular game Fortnite that includes Air Jordan branded character outfits and shoes.
- The bundle can be bought for the equivalent of c. USD20 in in-game currency.
- While this is not the first time Epic has partnered with brands for promotions within Fortnite (Marvel Studios has previously used it to promote its Avenger movies), this activation features real-life products for the first time.
Analysis & Comments
- While new non-endemic partnerships and sponsorship deals are revealed pretty much every week, this one stands out because it involves in-game skins reflecting ‘regular’ items that can actually be bought in real life for the first time.
- In introducing such skins, Epic Games will have to walk a fine line going forward between offering visually appealing character alterations and skins that are ultimately just brand advertisements.
- eSports and video games represent an appealing tool for many brands wanting to target Millennials and Gen Z’s, and Epic’s Fortnite stands out especially, as it has evolved into somewhat of a social media platform following its explosive success.
- I will keep our eyes open for more announcements of this sort.
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@vlemon, When the components of Vertual World collaborate with Physical World then definitely it becomes crazy aspect and there are high chances that these products will going to become the next big Trend.
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I think it is what WAX crypto is trying to do and it seems to work pretty well.
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Good to know about that.
I think they'll always be crossover and promotions from video games to movies. To be frank I don't know why more clothing apparel companies do not utilize video games as a means of advertisement, and vice versa. however as time goes on I think we'll see more crossover branding between virtual and real, and real and virtual... And perhaps some amalgamation of the two, like shoes that show differently if you're wearing augmented reality glasses... The wild time to be alive. Now~
Thank you for the comment and I share your view. This is an opportunity for both world and there are a lot of things to do and create.
Take care
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Is this the game fornite which I seen on samsung mobiles?
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