Digital Consumer & Demographic Changes

vlemon (76)in Project HOPE • 4 years ago

According to new data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect.
Online grocery helped drive the increase in sales, with a 110% boost in daily sales between March and April. Meanwhile, electronic sales were up 58% and book sales have doubled.

April’s online retail sales in the UK were up 23.8% year-on-year according to the latest IMRG Capgemini Retail Index, which tracks online sales performance at over 200 retailers.
Health and beauty sales soared, up 82% year on year. However, clothing sales sunk by 23.8%. Footwear and menswear sales were particularly badly hit, slumping by 31.1% and 33.5% respectively.

COVID meant a cancelled live event, a shut down studio, and a cast and crew stranded at home. But, rather than delay, the league’s production team fast-tracked the live studio production into a piece-meal online broadcast; which while initially plagued with production errors, grew more stable as the weeks progressed.
The downgrade in production doesn’t appear to have greatly hurt audience numbers. Riot Games states the finals drew 807k concurrent viewers worldwide at its peak; a 76.18% increase from the previous peak earlier this year.