Description of ICO Opu Labs

Opu Labs is a comprehensive solution for the global skin care industry. Powered by OPU coins, consumers can monetize skin care data, and also get real-time support from proven dermatologists on the platform. Users can interact directly with images in real time to identify skin care deficiencies, as well as the products and services needed to solve these problems. Medical professionals are encouraged to create an Opu database through detailed annotations of facial scans downloaded by platform users. In general, Opu seeks to provide reliable feedback on various skin care products, as well as offer a variety of solutions and discounts to help users through the step by step skin care treatment process.
Opu.ai is an Ethereum-based blockchain platform that is managed by smart contracts. The platform supports the skincare community by delivering technology solutions that improve the quality, availability and access to high quality skin care services. Utilizing blockchain technology, Opu will substantially improve the quality of skincare available to individuals worldwide.
Opu enhances the skincare ecosystem by effectively leveraging product and treatment efficacy data through a merit based incentive system. The tools combined with cryptocurrency based incentives encourage participation of medical professionals, personal care professionals, skincare product providers and individuals. Opu coin is the first skincare focused cryptocurrency that employs a decentralized review platform to reward the constituents whose contributions benefit the community, and to provide skincare professionals with technological services that expand their capabilities while simultaneously easing patient load. This will be enabled through Blockchain, AI, big data, search, image analysis and ecommerce technologies. The primary goal of the community is to build a future skincare ecosystem where the community organizes highly relevant information that will result in improved analysis and treatment options.
Opu grew out of the founding teams’ collective experience in the search, mobility, healthcare and ecommerce domains. Portions of the Opu App are currently in beta release stage in preparation for the Opu ICO campaign launch. Both skincare professionals and consumers will be rewarded for completing activities that benefit the community with ERC-223 Opu Coins that will be stored in Opu Wallets and will be tradable on open exchanges. The platform will provide a market-based incentive for individuals to analyze skin conditions, set improvement goals, monitor progress and achieve results with expert guidance from professionals, as well as from Opu’s native intelligence. The Opu team believes that the platform will catalyze the community resulting in a material improvement in skin health at a diminished overall cost.
Innovating A Multibillion Dollar Industry
We’re on the cusp of launching Opu — a customizable web and mobile enabled platform that aims to simplify and democratize access to professional skincare advice using a fusion of blockchain, Artificial Intelligence, image analysis, and eCommerce technologies.
It works like this: users take a photo of their face, which is analyzed by Opu’s native AI system that is being trained by Opu’s team of dermatologists. The results are then matched to high quality products and programs which are designed by experts based on the skincare goals set by each individual. Each user can then choose either self-guided programs or connect online with their personal dermatologist and/or skincare advisor who guides them along their journey.
Building A Trust-Based, Rewards-Focused Ecosystem
We’re using the Ethereum blockchain to build a trust-based ecosystem; using its smart contract technology to ensure that personal data stays secure and to validate transactions. This functionality allows us to create our own incentives and rewards program; and to establish our very own cryptocoin — Opu Coin — which will be used as the primary payment method in the app. Plus, users, employees, and skincare professionals can earn Opu Coins when they complete certain tasks, such as completing their profile or setting goals.
To help us create and perfect these services, we’ll be running a public Token Sale in June in which qualifying participants will be able to purchase Opu Coins. Only 5.5% of the total 12 billion coins are being offered through the crowdsale and the rest will be circulated throughout the Opu ecosystem. To optimize adoption of the coin, Opu already has dozens of partnerships in the works with a number of leading skincare professionals and has made the coin compatible with Bitcoin and Ether. The current Token Pre-Sale (including Private Sale) discount is at 50% and will continue to decrease until the end of April.

Experienced Leadership & Expert Advisors
To ensure the Token Sale’s success and to make the Opu a leading name in accessible skincare services, the Opu Labs management team — led by founder and CEO Marc Bookman, and COO Richard Reed — has appointed a talented team of international technology specialists and leading skincare professionals.
Our technology team is led by CTO Raj Jhaveri and our VP of Engineering, Lucy Omo — ably supported by our Chief Architect, James Hodgman and a team of tech and blockchain specialists.
Our dermatology team is led by our Chief Medical Advisor, Dr. Dhaval Bhanusali and Dr. Anna Karp who is working on Opu’s analysis and recommendation system. They are supported by a number of other dermatology professionals, including Dr. Lauren Ploch, Dr. Ashvin Garlapati, Dr. Omar Noon, Dr. Jordan Fabrikant, Dr. Matthew J. Elias, Dr. Farhaad Riyaz, and Dr. Pradyumna Vaidya.

As the Token Sale date nears, the entire Opu Labs team will be helping to raise awareness of our products, technology, and ecosystem to ensure that anyone interested has all of the information they need to feel confident about participating.

Solution!
Opu is creating a suite of trust-based online platforms; all designed to improve the quality, efficiency, and use of dermatological data for individuals and professionals alike:
Opu AI – machine learning technology that analyzes, compares, and recommends treatment solutions.
Opu Search – a search platform that provides treatment information from consumer skincare service providers and eCommerce partners.
Opu Coin (OPU) – our native crypto coins (known as ERC-223 tokens) that act as a currency for our skincare marketplace and Opu loyalty programs.
Opu Connect – an opt-in service for product testing.
Opu CRM – a customer support tool. Includes image markup and patient tracking tools. Also has a marketing and ad stack.
Through these platforms, we make it easier for individuals to analyze skin conditions, set improvement goals, monitor their progress, and achieve results with expert guidance from professionals and Opu’s native intelligence.
Why OPU?
In addition to our team, advisors, and MVP, here are some of our project’s core strengths:
Strong Use Case.
Opu is the first platform of its kind in the skincare industry. Our technology offers real world value; solving problems commonly experienced by both millions of people and countless professionals globally.
Multiple Users.
Opu’s technology doesn’t just cater to the needs of one group; it represents the interests of several: helping individuals reach their skincare goals, giving dermatologists live data, and encouraging product manufacturers to develop new solutions based on actual customer demand.
Robust Technology.
As well as the blockchain, Opu’s tech stack is driven by other robust technologies including: AI, big data analytics, a skin analysis engine, an ecommerce function, CRM and a community support tool.
Value-Driven Ecosystem.
Our intention is that Opu Coin won’t just power our ecosystem; it’ll eventually play a leading role in the entire global skincare market; allowing all participants to benefit for helping each other.
Strong Future Demand.
Opu Coin will be limited to a fixed supply of 12 billion tokens. As the ever-growing skincare community absorbs these tokens, we see the potential for building and sustaining strong long-term value.
Futures:

Powered By The Blockchain:
To ensure all skincare information collected is stored securely and shared only between consenting parties on an opt-in basis, and that the Opu Coin loyalty system works in tandem with the wider technology stack, we’re using the Ethereum blockchain.
This will allow us to:
Provide skincare professionals with the technology services needed to expand their capabilities – while simultaneously easing patient load.
Harness collective knowledge in a trusted ecosystem.
Ensure the secure and transparent exchange of data, advice, and value.
Offer cryptocurrency incentives to encourage participation.
Reward skincare professionals and consumers for completing activities that benefit the community.

Our Goals?
Our value-driven ecosystem is underpinned by our native Ethereum-backed token – the Opu Coin (OPU). These are tokens given to anyone who makes a valuable contribution to our community. Say a customer submits their skincare data to our AI platform, or signs up for a dermatologist’s clinical trial, or a new skincare brand wants to use decentralized data to find a user group for a new product. OPU will become their standard payment method.
Once received, Opu Coins will be exchangeable for fiat or non-fiat currencies at cryptocurrency exchanges.
As our community grows, the greater OPU’s usage becomes. This is likely to increase the demand for our tokens - so now is the perfect time to get involved in our upcoming Initial Coin Offering (ICO).
Team Opu Labs
Opu Labs is committed to becoming a leading provider of digital solutions for measuring, managing and monitoring skin care products. To achieve this, we create an advanced ecosystem that integrates computer AI, clinic, market and community. The basis of all these functions is blockchain technology. Its use allows to decentralize patients’ data and freely receive them on a scale. It also stimulates the persons involved to play an active role in our ecosystem: rewarding them with our native ERC-223 markers, OPU coins. Ultimately, we want to give consumers greater access to skin care knowledge, provide skin care professionals with the technology they need to expand their capabilities, ease the burden of patients and reward those who make a valuable contribution

Offering.
The ICO campaign will be conducted worldwide. Certain restrictions however will apply to US residents subject to US security laws and to residents of Japan (see our & Legal Disclaimers & Risks).
Presale discounts will be available in the weeks leading up to the ICO, with percentages decreasing as the public offering approaches. The Opu Coin crowdsale will consist of six different stages:
Private Sale (part of Pre-ICO pool):
100% bonus -- 05 March 2018
Pre-ICO:
66.7% bonus – 26 June 2018
42.9% bonus -- 30 June 2018
25.0% bonus – 01 August 2018
11.1% bonus -- 08 August 2018
ICO:
The Main Event – 15 August 2018
Token Distribution:

Token Allocation:

Market growth Reserve vs. Circulation.

Roadmap.

Official website:
Whitepaper: https://ico.opu.ai/wp-content/uploads/2018/07/OPU-Whitepaper-v2.2.2.pdf
Website: https://ico.opu.ai/
Ann Thread: https://bitcointalk.org/index.php?topic=3373026.0
Telegram: https://t.me/opurewards
Facebook: https://facebook.com/opulabs
Twitter: https://twitter.com/opulabs
Instagram: https://www.instagram.com/opulabs
Blog: https://medium.com/opu-labs
Bitcointalk profile URL:
https://bitcointalk.org/index.php?action=profile;u=2002646