Would You Eat Meatless Fried "Chicken" from KFC???
Let's be honest, KFC does fried chicken really well. Its customers are loyal. They want greasy fried chicken, and lots of it. The chicken must be battered and it must have the Colonial's trademark 11 herbs and spices. Can the company possibly change though? Can it go healthy? For the first time, KFC will attempt to appeal to the health-crowd . . . by offering a meatless version of chicken.
The company will launch its new meatless fried “chicken” in the U.K., according to The (U.K.) Sun.
Timing of the announcement was not coincidental. The British government is implementing new nutritional guidelines. Restaurants across the country are looking to be healthier. KFC also has a strong financial incentive to shake things up. The company hopes to tap a new revenue stream. Vegan/vegetarian menu choices will bring new customers, many willing to pay a premium for the new offerings.
KFC has not yet determined its chicken substitute. A representative explained: “Once we’ve perfected the recipe we aim to test with customers this year, and if all goes well, we hope to launch a new vegetarian option in 2019.” Once the company finds a suitable substitute, it promises to use the same 11 herbs and spices on the meatless “chicken.”
The meatless, fried “chicken” will not likely be offered in the U.S. anytime soon, according to a CBS News report.
What are your thoughts? Would you try it? Will traditional KFC customers - many of whom are not very health conscious - accept the new menu choices?