Daymond John, grew up in Queens, New York, as the only child of a single mother.

He used to stare at one of the main symbols of success and ambition in Manhattan's urban landscape: the Empire State skyscraper. Today, your company's offices occupy the entire 66th floor of that building. "I'm a product of this incredible, incredible city," says New York. "He made me strong, he prepared me in a thousand battles."

John made his fortune as the founder, president and CEO of FUBU, an urban clothing brand championed by hip hop artists. It all started with his mother's sewing machine and $ 40 of seed capital.

In the late eighties, John felt that hip hop would go far. The voices of the African-American community were heard and he understood that he wanted to be part of the movement. "They started talking about their hopes, their dreams, their aspirations, their interurban struggles and in the community, and they communicated through this music."

The businessman started designing t-shirts that he believed would attract urban clients, young people like him and his friends. He sewed the garments at night, then went to the sets where the music videos were recorded and convinced the rappers to dress their creations on the set. During the day, I had a second job serving tables at Red Lobster.

"I would go home at night, I would sew the shirts, I would wake up in the morning and hand them over, then I would go back to Red Lobster, because I had to earn a wage," he says. "But I also wanted to pursue this dream, so I had to give up everything for him."
In the end, his small sewing workshop became a full-time job. With $ 40 and three friends, he founded FUBU, an acronym for For Us By Us, which would grow into a $ 6 billion company.

John (right) with his FUBU workers

Feeling 'special' is priceless

Throughout his career, the entrepreneur earned a reputation as a branding guru, collaborating with Kardashian, rapper LL Cool J, Pit Bull and boxer Lennox Lewis.
In 2015, President Obama named him as one of the nine presidential ambassadors of Global Entrepreneurship, the entrepreneurial spirit that John embodies.
"The key to success, I think, is that someone, or many people, make you feel special," he says. John thanks his mother for instilling a sense of self-esteem that drove him into difficult times.

"I have dyslexia, I did not know until 10 years ago, Mama never made me feel like that was a tare, she only knew that she could excel in math, in science, and if I had difficulty reading ... be strong, try harder. Keep trying, "he explains.

Does money matter?

Against the popular saying that money attracts money, John argues that the lack of money can stimulate creativity, a theory he says in his new book, The Power of Broke.
"I realized that almost every time I had a certain degree of success, money never played a role," he says.
His business philosophy welcomes failure as an essential part of the learning process
"I like to be told about failures, I want to know that I'm going to work with someone who tried this, this and this other, it did not work, but now it will work because I do not want my money to pay for that learning process," he says.

"And anyone who knows entrepreneurship knows that entrepreneurs do not just spin success after success after success, their path is more successful-success-failure-success."

And this is the story of this entrepreneur who started from scratch and his motivation was intact and he pursued his dreams

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