Stoptober 2017 was a landmark month in the e-cigarette world as vaping was promoted as a way to stop smoking for the first time in the history of the annual campaign. It came in the same year that the scrutinised TPD regulations came into full force. It has helped to bring some light into what had started as a difficult year for the industry.

The Stoptober campaign was a roaring success with vaping companies boasting impressive sales figures of starter kits. However, this success left some experts scratching their heads. Why should this initiative should only be in place for one month of the year? The Independent British Vape Trade Association (IBVTA) has therefore been working hard to keep the message prevalent, allowing smokers to make an informed decision on whether to make the switch.

In partnership with the IBVTA, Public Health England has created posters and online graphics to be used by IBVTA members with the message “Stop smoking with an E-cigarette in 2018”. The message mirrors one seen in October which read “Stop smoking with an E-cigarette this Stoptober”.

This reiterates both organisations’ ambitions to keep e-cigarettes in smokers’ minds as a viable option to help them ditch cigarettes. It gives vaping companies’ new customers assurance that e-cigarettes can be used to help stop smoking. A claim that vaping companies are not allowed to make due to advertising restrictions.