What is your attention worth on the internet?
Today we are going to talk about the internet and the immense amount of information encased in it. Presently it often takes an unreasonable amount of time to find this one thing that you are looking for online. On top of that internet users are constantly bombarded by unnecessary information, wasting their time and attention without any profit for either the user or the information provider.
Over time the internet systems tried to evolve to solve this problem by gathering information about the users themselves to offer better services and advertisements. Unfortunately it resulted in total loss of privacy and at the same time isn't that effective in the first place. A more elegant and mutually profitable solution to this frustrating problem is long overdue. So that is where blockchain comes in.
Blockchain is a digital, decentralized public ledger of all cryptocurrency transactions. It has the potential to transform the relation between users and entrepreneurs as well as partnerships between them, by cutting out the middle man, while preserving privacy. Imagine the world where users remain anonymous and are still compensated for the information they give, while enterprises receive exactly the type of feedback they are looking for faster, cheaper and more reliably than ever before. Sounds like a fairy tale, but with help of blockchain, cryptocurrencies and some mathematical ingenuity it can be a viable reality.
The most prominent company tasked with making this dream a reality is Merculet. You have probably already heard about them, but Merculet is a project lead by experienced programmers and specialists that aim to attract a massive amount of users into the blockchain, without altering their daily internet use routine in any way. This would lead to total control over their information by the users and an ability to provide it to others for profit. The project is very ambitious but they have already made significant advances and are closing in on the ready product.
The Merculet platform works through the coupling of three core components:
The User Attention Value (UAV) is a system that will measure the users' attention and information and then calculate the amount of reward that needs to be issued for it.
User Attention Token (UAT) is a token that will be used by the enterprises to calculate the reward for the users inside the ecosystem and will serve as the anchor for the MVP token.
Open Content platform will ensure that the system is decentralized and run by the community. It will encourage all the users to promote the platform and prompt the creation of better content and applications.
So this way the attention of a user is evaluated and recorded in the blockchain, then this information is given to the parties interested directly by the user and for his own profit. No middleman, no unreliability, no diminished privacy. At the same time enterprises can grow their businesses by creating a network of useful feedback specifically for themselves and save money compared to traditional ways of gathering information.
The MVP token that will be issued by Merculet in a limited amount is meant to be a lubricant in all transactions on the platform, so it has numerous ways of circulation. It can be used by entrepreneurs, content contributors, information providers and advertisers to purchase different services or receive payment. The amount of it will always be calculated in comparison to underlying UAV (user attention value).
What truly puts Merculet apart from similar projects, and the main reason for their projected success, is their Multi-Chain and Multi-Asset development. To avoid transaction gas fees, solve the problem of overcrowding of public chains, save the privacy of enterprise level applications and preserve the overall stability of the platform, Merculet uses multi-chain asset mapping. There will be a Native Asset layer, based on Ethereum ERC20 standard blockchain and an Internet Asset layer, designed to improve user experience, making it indistinguishable from day-to-day internet browsing. Through the communication of these two layers the system will be able to deliver on its promises without compromising quality or comfort.
Of course a big hurdle to overcome is attracting users and enterprises to take part in their multi-chain, but it is a hurdle that Merculet is already overcoming. To date Merculet already has many partners to ensure a sufficient influx of both users and enterprises at launch. Elex, Solo Ads, Magic Window are just some of the few companies that are currently partnered and all have millions of clients all around the globe.
The MVP token sale date is yet to be announced, so I would advise to keep close attention to Merculet if you don't want to miss out on a chance to join the pioneers of the new era.
There is an enormous amount of work put into the technical aspects of the Merculet platform, if you would like more details please check out their white paper, website and social media links that can be found below.
Merculet is also running a bounty campaign and provides air drops for the people interested in the project. The links to that can also be found below.
What do you think about this project? Do you think a user's attention is as important as many companies give it credit for being?
Tell me what you think about this project and how in your opinion it will influence the global market in the comment section below.
Author's bitcointalk: OceanWind33