plan of attack, March 18th

thatkidsblack (66)in #dtkb • 5 years ago

Society Original Products Media Plan

The focus centers on:

The bike sports aesthetic
The fashion aesthetic

Specifics

Clean - "really good" - photos
- Of lifestyle
- Of products
- Of candid moments
Of great color combinations

Color Scheme

Hot Pink
Neon Orange
Safety Green

Segments

Sports / active wear for bike sports, etc.
High-street fashion

Important elements

Quality
Color adjusted
Slightly sharpened

Variations of solid background colors
Contrasting pop colors
Minimal clean surroundings
Great photo selection and grouping

Additional notes

Genuine nature of the models and poses
Color schemes
Background's role in composition
Brand in question
Chosen subjects
Picture editing and quality

Points of Interest:

Bellingham Hill Park
City Square Park
Galley Diner
Jamie's Variety
L Street Pizza
Malone Park

The concept behind the photos will tie the rich history of Boston, with the urban feel of winsome styles produced by Society Original Products. As a locally built brand, the times and events that defined Beantown shape our future as well. One can find it in our lifestyle, tastes and preferences – we believe in the homegrown, winner-take-all attitude, a soul you can only find in a city of champions. After all, there’s no place like home.

"Put things where they don't belong, but make it beautiful."

Bike on the waterfront

Off a dock

'Green room' in Seaport
The midst of a construction site / traffic stop

The ideas here are not set in stone, neither the concepts, as the objective of the plan is to give direction to the mantle I will take up under the wing of SOP's founder, Mr. Angol. I'll most likely reference this as a springboard by which I can bounce ideas.

#blog #art #life