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RE: What if MySpace added an SMT?
The challenges will be whether management of a centralized platform giving up control to their data as decentralization could make it impossible to censor content.
They don't need to decentralize, they just have to add a token layer. They would still be able to be assholes.
An SMT exists on the STEEM blockchain. There is no such thing as a centralized SMT unless the initial distribution is very lopsided. If MySpace decided to introduce an SMT of their own, they'd have to create a Steem account for each of their user. Of course, they could hard fork Steem and create a blockchain of their own.
They don't need to decentralize all control to users, they can maintain their centralized governance.
Yes, but the users won't be able to hold SMT tokens without having a Steem account. Do you mean that their SMT would be handled by having MySpace keep all the private keys? Or did you mean they'd they wouldn't be using a public blockchain at all but a centralized ledger?
Dunno, that is the point. They wouldn't want to give up control completely to users and they would likely want to keep much of their advertising model intact.