''#part 2 '' How To Build Your Brand With Instagram

Create A Free JVZoo Account

Many successful Internet marketers utilize the JVZoo platform, both to sell their own products and to promote other marketers’ products as affiliates. It is free to register an account that will allow to sell and/or promote others’
products as an affiliate. If you purchase other Internet marketers’ offers that are using JVZoo as their platform, you can also access your purchase history and the products you purchased via this account.

To register for a JVZoo Account, go to https://www.jvzoo.com/auth/register and fill out the requested information. You will need to provide the name you wish to be known as (your “Display Name”), your email address, your password, confirmation of your password, and your country. The email
address you choose to use should be one that you check regularly, as this is where your confirmation will be sent, plus will also be where notable affiliate offers for you to promote and other information will be sent.

For sellers, JVZoo gives you the ability to create unlimited buy buttons and add as many products or webinars as you wish to JVZoo’s Product Library. You will never be charged a fee for adding more products or webinars- you can a virtually unlimited amount as your business grows.

For affiliates, JVZoo provides tools and training to help you earn more commissions from your affiliate marketing efforts. Promoting other
marketers’ offers can help you to bring in revenue more quickly while you work to create your own offers, which can often lead to even greater profits.

JVZoo has become one of the more prominent online marketing platforms over the last several years. With its growing importance in the online
community, it has established connections with many leading payment, Webinar, and autoresponder services and providers, including PayPal, Stripe, Authorize.net, GoToWebinar, AWeber, GetResponse, and more. Thus, JVZoo

integrates seamlessly with these providers so that their services and
products work very easily with JVZoo, enabling you to focus more on your product or affiliate promotions rather than worrying about whether different technologies will work together or not.

Set Up Your Business Website

While having your own website isn’t absolutely essential to making sales online, it’s pretty close, as you will have a much harder time building your brand without having a central presence on the World Wide Web.
Additionally, most people expect you to have a presence on the World Wide Web or will not take you seriously as a business. Thus, having your own business website is near the top of priorities in establishing yourself as a legitimate online business.

The two things you need to establish your website online are a domain name and Web hosting. A domain name, also known as a Uniform Resource
Locator (URL), is a specific location on the Internet that identifies where your site is. It’s similar to your home address- you have a specific number and a specific location, which identifies the place where you reside. In a
similar fashion, your domain name is the address where your site resides on the Internet- people must enter that domain name to reach your website.

It is strongly recommended that you choose a domain name that tells what your business is about. For example, if you are planning on selling ebooks, you probably would want to have “ebook” somewhere in the domain name. Not only will this alert Internet users and website visitors to what your website is about, but it can also give your site a boost in the search engine rankings, which can make it easier for people to find your website when
using their favorite search engine(s).

To register a domain name, you need to go to a domain name registrar,
select it, ensure that it is available for purchase, then purchase it. Two well- known domain name registrars are GoDaddy.com and Namecheap.com Both of them have a search utility on their sites that will allow you to input your desired domain name to see if it is available. If it is, you can purchase it; if it is not, the utility will provide some other domain names that are similar to

the one you entered in an effort to help you pick a comparable domain name to the one you wanted that is available.

Note that there are many URL extensions, the part of the domain name that comes after the dot that appears after the name of your site. For instance, in www.mybusinesswebsite.com, the extension is the .com after
mybusinesswebsite. Some of the most well-known domain name extensions are the following:

• .com
• .net
• .org
• .biz
• .us
• .co

The first three, .com/.net/.org, are the most well-known and well-respected by Internet users across the world. These are really the three domain
extensions you should go after, particularly .com. However, they are also the three hardest to obtain, particularly in a specific domain name you want. Thus, you may have to turn to one of the other extensions, something the domain name registrar search utility will point out to you when you put in a prospective domain name.

When you finally have chosen a domain name that is available, you can
select it and go through the checkout process to obtain it. You will usually be given a selection of years to choose from that you wish to own this domain name. It costs more upfront to buy several years in advance, but if you plan on keeping this domain name long-term and building a brand and company around it, it may be worthwhile to pay the higher cost upfront, as it will cost more over the long run to renew ownership of the domain name

year after year, since the 1-year buying price is higher than the per-year price of the multiple year buying options.

The other key to having your own business website online is to have Web hosting. Web hosting is the capability and capacity to store your website on a Web hosting company’s server so that anyone who enters your domain
name into their Web browser will actually see your site and not a blank error page.

There are many Web hosting providers- some of the more well-known ones include HostGator.com and BlueHost.com. It is strongly advised that you
carefully research all of the ones you are considering based on reputation (i.e. customer reviews), the features of the plans you are considering by each host, and pricing. Note that the lowest-cost plan isn’t always the best one to go with, though you don’t necessarily have to go with the highest-
cost plan either.

Most Web hosting providers have a 7-day trial period for either free or at a lower introductory rate. It often is beneficial to take advantage of this trial period and put the Web hosting provider through its paces to see if it is a good fit for you or not.

Specifically, when you are trying out a Web hosting provider, you should make note of the following:

• Does the host provide a good website building interface? (Can you easily build your own website using their interface?)
• Does the host provide good customer support? (Can you reach them by email, phone, online chat? Do they respond promptly to your questions, and can they resolve them effectively?)

• Does the website seem stable when it is online via this host? (Can you see it and navigate through it if you enter your domain name in your browser?
  Can other people?)
• Does the Web host provide any backup capabilities in case your site goes down or is lost? (Note what types of backups they make and how often if they do, then be sure to make backups regularly via their interface and even through another method to ensure you can restore your site quickly if
  something goes wrong).

Also take the time to look for coupon codes that can cut the cost of your Web hosting expenses further- some Web hosting providers will post coupon codes either to their email lists or on various websites (Slickdeals.com,
FatWallet.com, etc.) Thus, it can pay to sign up to the email list of the Web hosting provider you are thinking of using, as you can save yourself
additional money when starting your new website.

Once you have decided upon the Web hosting provider you are going to use for your site, spend some time working with the website creator provided by your Web host or via a software program you are comfortable with to create your Web pages. WordPress, Drupal, Joomla, and other software programs can help you to create professional-looking Web pages that can present your brand in a positive light to convince website visitors to consider and
purchase your offers.

While you can hire someone to create and manage your Web pages for you, it is preferable if you learn how to work with the software yourself- this way, if you need to make a change to your Web pages, especially a time-sensitive change, you don’t have to rely on someone else to make the change for you because you don’t know how to work with the Web page creation software.

Thus, take some time to work with whatever program you are going to use to create your Web pages and become comfortable enough with it so that

you know how to create and edit Web pages yourself- it will pay off for you and your business in the long run.

Start Adding Products To Your Website

Once you have your domain name and Web hosting provider ready to go and you are comfortable enough with the program you will use to create your Web pages, you can begin to add products to your website. There are two main ways to do this, as was referenced in the JVZoo chapter- creating your own products and promoting other marketers’ products as an affiliate.

If you are creating your own products, then you need to not only create the product itself, but also relevant marketing materials to promote the
products. This includes sales copy to convince people to purchase the product, blog posts to help promote the product on blogs (including your own) and other websites, and graphics to help illustrate the product.

Graphics are especially important because, even though you may be selling a digital ebook or software program, most people like to see a
representation of the product they are going to purchase, much like they like to see a book or other item they purchase in a store or even online at
Amazon, Barnes and Noble, Walmart, Target, Best Buy, etc. Even though people will never physically touch the digital product you are offering them, they still want to see a representation of that product as if it is a physical item- this will also help to encourage them to purchase the product.

Fortunately, there are many graphic templates you can use to help represent your products, including 2D and 3D ebook covers of various shapes and sizes that you can use on your site to represent your product, both as a link to
take the visitor to the sales page and as a graphic to represent the product on the sales page itself. If you are selling a software program, there are 2D and 3D CD/DVD box graphics and software box graphics you can use to better illustrate the software program you are offering for sale.

You may already have graphics you can use if you have purchased any Private Label Rights (PLR) ebook and/or software packages. You just download one or more of the graphics that you have from that package,
resize the graphics if needed to fit your Web page based on where you plan to place it on the page using a graphic-editing program (even a simple
program like “Paint” will do, or you can use a more complex program like PhotoShop if you wish), then paste the resized graphic in the appropriate location using the skills you learned using your Web page creation program from the last chapter.

If you don’t have graphics from a PLR package, there are cheap PLR
packages available from sites such as Fiverr.com, Master-Resale-Rights.com, and others. Use your favorite search engine and input “PLR packages” and similar to find cheap PLR packages with graphics you can use for as little as
$5. HubSpot even provides free ebook templates in return for some
personal information here: https://offers.hubspot.com/ebook-templates.

Alternatively, if you are artistically-inclined and have some knowledge of a graphics software program, you could even create your own ebook graphics from scratch or via built-in templates within a program. There are several ebook cover making software programs available- use your favorite search engine and look up “ebook cover making software” or similar to find them.

Where you place the ebook or software box graphics is totally up to you, but you should probably place a smaller image of the ebook or software box
graphic embedded with a link to the sales page on your home page, along with some text describing the offer- this way, visitors to your home page can see your offer and click on the image to be taken to the sales page. Then, when the visitors click on the image and head to your sales page, you can
use a larger version of the same ebook or software box graphic image on the sales page to show what the visitor will be getting when he/she purchases your offer.

If you are promoting offers of other marketers as an affiliate, it’s likely they have already provided graphics of their ebook or software program for you to use to make it easier for you to promote their offer. (After all, if they didn’t make it easy for their affiliate to promote their offers, would many bother to do so? Not likely- why every successful marketer with an affiliate program provides graphics to use in marketing campaigns). Thus, you just need to download the graphics, resize them as needed in your favorite
graphics-editing program, then place them where needed as described above.

Many marketers use both methods of creating their own offers and
promoting others’ offers as an affiliate for multiple income streams without doing all of the hard work. Many who are starting out in the Internet
marketing world will promote other marketers’ offers as an affiliate to
provide immediate revenue while creating their own offers to provide even more revenue. Creating your own offers takes more work and time, but unlike many affiliate offers, you get to keep 100% of the profits you sell.
Plus, you can create your own affiliate program and allow other marketers to promote your offers for a share of the profits. This, of course, will come later on after you have become more established in the industry for
providing quality and having a good reputation, keys to success in virtually any business.