Digital Marketing Trends 2017

The basic dynamics of marketing are to anticipate the future, make plans and adapt to innovations before your competitors. The faster you adapt to innovations and integrate these trends into your 360-degree marketing activities, you will always be ahead of your competitors.

Of course, you do not have to use all of these trends. You can target these trends within your target budget, budget, or infrastructure. But one thing is for sure that if you want to compete in a sectoral sense, you should be aware of your future.

What are the Trends for Digital Marketing, which is expected to be effective in 2017 for you in a little while, I list them.

We will watch the Ascension of the Increased Reality

2016 It was an exciting year for Raised Reality (AR). Especially the rapid rise of Pokemon GO and millions of dollars to Nintendo in a short period of time caused everyone to look at this area.

Yes, from the third quarter of the year, Pokemon lost its number of users quickly and lost its popularity, but Nintendo showed us something. First of all, the digital world was ready for increased reality. The second, however, was a potential earner for the marketplace.

So, in 2017, it is a strong possibility that the new projects on the Augmented Reality will pass through life and create new advertising models in this area.

Wearable Techniques Will Take More Place in Our Life

In recent years, different innovations have emerged in the field of wearable technologies. Of course there are Apple iWatch, Google Glass and Moto 360 at the forefront. Of course, the biggest drawback for these products is that they have not fallen to the prices that can still reach large quantities. In 2017, I think that new technologies will enter into my life in this area and will fall into more affordable prices in the present.

Wearable technologies will also lead to the emergence of new marketing channels as they reach larger quantities.

We will link to Live Broadcast

Meerkat was a fun novelty when he entered the market. Although it is not long-winded, it brings a new concept to the digital world.

Until now, the infrastructure has not been enough, so the brands have not yet moved to this area. It was not as fast as Internet access and smart devices were not smart enough. The fact that the internet has become faster, the availability of smart devices everywhere has enabled new applications and new trends to emerge. Twitter, Facebook, Google and Instagram have brought in innovations in the world of Live Publishing said we are.

This trend will be evaluated in two ways in terms of brands. The first will be a way to interact with users, the second will have new channels in marketing activities with new advertising models.

In 2017, Facebook Live and HouseParty are among the first to be followed carefully.

We are on a New Revolution with Chat Boats

It's been a year since we heard the footsteps of the Small Chat Boats, After starting to provide support for chat bots, messaging platforms such as Facebook, Google, Twitter, Skype, Salesforce, Slack and Line, this situation has taken its toll on users who want to communicate with users. And this interest will undoubtedly continue to grow in 2017.

Relevantly, brands will surely have to design their own chat bots for the first time, but with the development of algorithms, the conversation experiences of chat boots will develop, and conversations with computers, from Chatbots to virtual assistants, will gradually become part of our everyday interactions with brands.

AMP Winds in SEO

The information is added in enormous dimensions every second. Search engines are also frequently switching to algorithms in order to get the most valuable ones in front of the user by scanning the added new information. These updates will continue in 2017. If you want to be impacted by these updates with minimal damage, you should continue to produce original, informative and useful content.

In terms of SEO, there will be three main titles to gain importance in 2017. The first is the page speed, the second is the mobile view, and the third is the AMP. Algorithm changes to be made around these 3 main headings will be shaped. Especially I would say that it will be the main topic of AMP 2017. I also think that if you think that mobile will overtake the desktop in 2017, it's a good idea to start your improvements already.

Conversional Advertisements Out, Native Ads In

We have witnessed a tremendous increase in online advertising over the past few years. This rapid rise will continue in 2017. In fact, we can easily say that the share of online advertising will pass TV ads in 2017.

Of course, as opponents increase, online advertising costs will also increase. I regret to say that the cost of online advertising will increase considerably in 2017.

Conversational ads, however, will now be displaced to native ads. Causes such as popularity and ad blindness in users' adblock usage push brands into this ad model. Native ads that are more creative and more user-friendly will now be more front-line

Social Media From Communication to Focus on Transformation

The power of social media is a fact known to all of us. Increasing advertising costs by 2017 will push brands to focus on social media transformation.

Markets will look for ways to turn potential customers directly to buyers and develop appropriate methods. In this sense, Social CRM will be of great importance.

Especially, we can say that Facebook and Instagram will be introducing innovations in getting branded payment within 2016, and that they will bring innovations to this area in other channels.

Content Still King

The content will also be king in 2017. It will be at the center of your marketing activities. Of course the challenges are waiting for you. Because there are hundreds of advertisements and thousands of texts in front of users. It is up to you to get rid of them and attract the attention of the user.

Of course, choosing different channels can make your job a little easier. For example, in Live Broadcasting, brands are not actively used yet. Creating your content in this area will allow you to get ahead of other brands.

The trend in the world, for example, is to prepare personalized content for a more personalized niche community in 2017. In this sense, you can make a difference by preparing a niche for your content.

Bitcoin is much stronger now

For years, we have been arguing whether Bitcoin will take the place of real money. Even though we were arguing, Bitcoin could not have done that kind of sprung into our daily life until this time.

Perhaps a revolution had to take place in this sense, and it could have been fired in Argentina in the third quarter of 2016, In recent years, Uber has become the center of problems and debates in Argentina as well as in many other countries of the world. The Argentine courts think UBER does not comply with legal standards for transport. For this reason, local authorities are putting pressure on credit card companies to block the activities of UBER. UBER, of course, managed to break it with a bitcoin wallet application named Xapo. The struggle against Argentina has not yet won a UBP, but this may be the way to go for different companies experiencing the same problems.