Tips for Using Email Marketing to Support Your Overall Marketing Efforts
As small business marketers, we are big fans of email marketing and often recommend that our clients add it to their marketing efforts overall. What many small business owners do not realize is that email marketing can support your other marketing efforts if used strategically. Learn how you should be using email marketing to support your overall marketing efforts.
Think of email as a vehicle, not just a tactic
While you can create content just for your email efforts, you can actually get more out of your marketing if you start to look at email as a vehicle to help your other marketing efforts as well, not just a marketing tactic in and of itself. Email can support your paid advertising efforts, your content marketing efforts, and even your direct marketing efforts. Any marketing tactic should be part of a broader strategy, whether you have a formal small business marketing strategy in place or not. Not only will it make your efforts more efficient, but it will also help make your marketing more effective as well. See how email marketing can support your other marketing tactics.
