Books Every Marketer Should Have in Their Collection

There is no shortage of marketing articles, podcasts, videos, etc. that small business marketers have access to in order to enhance their marketing knowledge. Yet sometimes nothing beats a hard copy book, right? Something you can dog-ear, highlight, and pick up whenever you need to reference something or get inspired. We’ve found a few gems that every marketer should have in their collection. How many of these books are already in your library?

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Yes, it’s a long title, but you’re going to LOVE this book! “Make competition irrelevant”? We’re in! It talks about collaborative expansion and how you can gain an advantage over your competition by following some tried and true marketing tactics. Definitely pick up a copy!
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