Eataly日本進出していました？ EATALY Launched in TOKYO, 이탈리 동경진출_20170912_Posting#138

こだわりのあるイタリア食材を楽しめるレストランとマーケットEATALYが東京でありました。ご存知の方もいらっしゃると思いますが私は知らなかったです。正確には真剣に調べておらず、忘れていましたが9月9日東京駅地下で見つけました。

EATALY(イータリー)って

オスカー・ファリネッティによって設立された EATALY は、持続可能な生産を行うイタリアの地方の生産者の商品を取り扱い、カフェ、テイクアウト、レストランを備えた活気にあふれたイタリアンマーケット&レストランです。 EATALY のミッションは、高品質な商品を誰もが手の届くものにすること。2007年にトリノで最初の EATALY がオープンしてからこのフィロソフィーは世界に広がっています。現在ではイタリア、日本、ドバイ、トルコ、ブラジル、韓国、ドイツ、デ ンマーク、アメリカを含め30ヶ所以上に店舗を構えています。引用 http://www.eataly.co.jp/

公式ウェブに紹介されている文書でございますがスティミットのオフ会がある日１時間先東京駅に着きまして東京駅地下にあるキャラクターストリートを見てＭＥＥＴＵＰ場所へ移動する際に偶然に見つけてＥＡＴＡＬＹの丸の内支店でした。実は私は日本に来る前に約４年間イギリスやスペインからの輸入食品を扱ってる会社をやっておりました経験がありヨーロッパの食材やフードに関しては仕事上でも個人的にも興味をもっておりました。

それから知り合いの社長からイタリアのロマにあるこのＥＡＴＡＬＹという店のビジネスコンセプトや話を聞いて非常に大きな感銘を受けいつかはぜひこのEATALYの店へ行きたいと思っていたのです。そのＥＡＴＡＬＹが最近韓国にも出来上がりましたが日本でも展開したことに関しては知らなっかったです。

このEATALYはイタリアと食べるとの言葉をうまく組み合わせたブランドですがイタリア国内でも約23店舗それから世界的にもアメリカを中心とし早いペースで店舗を拡大し現在は全世界で38店舗あると知られております。日本は9月の現時点で店長に聞いたところ東京駅の丸の内店と日本橋の三越本店新館地下1階に2店舗あるようです。

アイスクリムから始め生ハムや新鮮なチーズ、ワインなどの食材は勿論ピザやパスタを初めてする本格的なイタリアンを味わえるので本当におすすめです。この店は間違いないと思いますので家族や友人も含めてぜひ足を運んでみてください。

マニフェスト

EATALY 特有のユニークな雰囲気が、お客様を“食べる、買う、学ぶ”ことへ誘います。EATALY のマーケットエリアでは高品質な商品を手の届く価格で提供いたします。マーケットエリアとレストランエリアでは、新しい味の組み合わせを体験いただき、食品やワインを始めとする教育的要素を含んだテイスティングを通して、地中海文化について学んでいただいた後に、お買い物を楽しんでいただけます。 引用 http://www.eataly.co.jp/

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Hello Steemian and Steemit Users in the world. Today I introduce the most famous italian grocery and high quality restaurant EATALY in the world. Did you heard EATALY?

From Eataly official webpage https://www.eataly.net/

Eataly is about eating Italian food, living the Italian way. Our goal is to demonstrate that high-quality Italian food and drink are at handstriscia-eataly.Eataly’s first store was opened in Turin in 2007. Our goal is to introduce a new way of distributing high quality agricultural products, inspired by leitmotifs as such as sustainability, responsibility and sharing.

The brand EATALY is the combination of two English words: EAT and ITALY. Eataly is about eating Italian food, but not it’s not just about Italian food. That "Italian" way of indulging at the table is the result of the extent to which Italians enjoy excellent Mediterranean cuisine combined with Italy’s food and wine culture and history, the easy reproduction of many dishes of poor origin, along with many positive influences that Italian cuisine has gained from abroad over history (for example, with tomatoes and corn coming from America). Eataly’s main goal is to demonstrate that high-quality products can be made available to everyone: easy to find and at affordable prices, but that’s not all. Eataly wants to communicate faces, production methods and stories of people and companies who make the best Italian high quality food and wine.

Eataly’s brand was born by aggregating a number of small companies operating in the food and wine compartment. It encompasses the famous durum wheat pasta from Gragnano, Piedmont’s egg pasta, mineral water from the Marittime Alps, Veneto and Piedmont’s wines, Ponente Riviera Ligure oil, Piedmont’s fassone meat, and traditional Italian cheese and cold cuts. Since its first opening, Eataly has been able to offer the best artisan products at reasonable prices by creating a direct relation between producers and distributors, and focusing on sustainability, responsibility and sharing.

I am really really hapay with knowing the EATALY shop in Tokyo Station near my house. And If you live in Tokyo metropolitan city, I recommend you have to go eataly shop to taste real italian dishes and to buy high quality grocery items strongly. You do not regret with shopping and You will be fan for EATALY brand.

Please refer to the Japan Eataly Shop in TOKYO as below.

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한국에는 판교 현대백화점에 2015년 8월오픈한 Eataly. 수입식품관련 회사인 슈퍼잼 코리아 사업을 해서인지 항상 유럽의
먹거리와 가공식품에 관심이 많은 저는 소위 프리미엄 그로서런트 그로서리(Grocery)+레스토랑(Restaurant) 형태의 프리미엄 그로서란트라는 컨셉으로 만들어진 이탈리아 원조 전문 식자재 레스토랑인 이탈리에 대해서 항상 관심을 가지고 있었습니다. 특히 아시는 사장님으로부터 이탈리아 로마에 있는 이탈리 본점 매장의 동영상을 보고서는 최고의 매장으로 강한 영감을 받았구요. 그런 이탈리가 일본에서는 없는줄 알았는데..아니 정확히 말씀드리면 잘 조사해보지 않고 한동안 잊고 지냈습니다. 그런 이탈리가 일본의 도쿄역 마루노우치방면과 니혼바시의 유명백화점인 미쯔코시 지하매장에 진출했다는 소식을 우연히 도쿄일본스티미언 밋업 장소로 가던중 이털리 매장을 보고 알게되었습니다.

앞으로 자주는 아니더라도 파스타나 피자생각 그리고 이탈리아 식재료가 생각날때면 이곳 이탈리 매장으로 가보려고 합니다. 이탈리아만 23개점포 세계적으로는 서울매장 및 도쿄 매장을 포함해서 약 30개점포 이상이 된다고 합니다. 그래도 이탈리아의 대규모 본점 매장에 가보고 싶네요. 그곳의 모짜랠라치즈는 한번 맛보면 잊을 수 없을정도로 맛있다고 하더라구요. 이때다 싶어 모짜랠라 치즈가 있냐고 물어보니 항공으로 직수입하는데 현재 다 떨어지고 없다고 하더라구요. 여기 일본에서도 너무 인기가 많고 양이 적어 미리 전화주면 확보가능하다고 하더라구요. ㅠㅠ

암튼 앞으로 동경생활에 있어 새로운 음식활력소가 될 소중한 공간이 될 듯 합니다.

• EATALY 日本橋三越店 (NihonBashi Mitsukoshi Department Store B1, 니혼바시 미쯔코치 백화점 지하1층)
  〒103-8001 東京都中央区日本橋室町1-3-10 日本橋三越本店 新館B1
  時間：10:30-22:00 / 物販は19:30まで
  電話：03-3527-9660

• EATALY グランスタ丸の内店(TOkyo Station Grandstar Marunouchi Branch, 도쿄역 마루노우치방면 그랜드스타 지하1층)
  〒100-0005 東京都千代田区丸の内1-9-1 JR東日本東京駅構内地下1階
  時間：7:00-23:00 / レストラン11:00-23:00
  ※日曜・連休最終日の祝日：7:00-22:00 / レストラン11:00-22:00
  電話：03-3217-7070

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下記の写真はEATALY グランスタ丸の内店の様子です。EATALY TOKYO MARUNOUCHI SHOP PHOTOS。이탈리도쿄 마루노우치점 세부점포사진입니다.